Author: James Duvall Anastasia Budash
Date Published:
The Living With Digital report series is a regular offering from Futuresource Consulting’s consumer research program. This wave of research was carried out in December 2024 across the USA, UK, Canada, Germany, France, Italy and Spain, bringing together audience and consumer habits and behaviours across all entertainment categories.
Products and consumer attitudes under review in this report include an assessment of Premium, cinema, EST and TVoD, SVoD, AVoD and FAST, along with wider entertainment consumption habits.
Consumer confidence is returning as financial stability improves, which now raises the question: is the door opening for a further boost in spend across the Entertainment sectors? Engagement across streaming services is climbing, with the average number of services accessed per individual increasing to almost 3. At the same time, more shoppers are buying or renting across premium transactional, with 45% of consumers doing so in the UK & US. These trends would seem to suggest so.
The 26-45 age group have remained the core demographic visiting the cinema, with the UK over-indexing vs the 7-country average. Cinema is still the preferred place to see a tent-pole release with over a third of audiences ranking this as the leading place to watch.
Global streaming services are enjoying growth in paid subscribers, with value for money perception on the increase and intention to churn on the decline. These are all positive signs that services are improving loyalty and can sustain both subscription and revenue growth.
Ad-tiers services also continue to see higher levels of engagement, with 6 of the 7 surveyed markets seeing increases in active users. Pluto, Tubi and Rakuten TV are each the leading service in at least 2 of the markets in this study.
І Introduction
І Executive Summary
І Cinema
І Early Access Release - Premium Interest
І EST and TVoD
І SVoD: Behaviour and Attitudes
І SVoD Services
І AVoD and FAST
І Wider Video consumption
І Appendix
| Consumer attitudes and behaviours surrounding entertainment consumption and service usage, based on research carried out in December 2024
| Trends in the uptake and usage of Premium Releases, EST, TVoD, SVoD and AVoD
| Comparisons with previous waves of research carried out December 2023 and July 2024
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly:
| Content rights holders
| Broadcasters and content service providers
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
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