This is Futuresource’s third wave of consumer research specifically focused on the technology usage and entertainment/content consumption of kids between the ages of 3 and 12. The fieldwork for this project was completed in December 2014, covering China, USA, UK, and Germany.
The report identifies and reports on key themes extracted from the data file, it does not cover all questions in the survey. The detailed responses for each question are available in the associated Excel files.
In China data is based on 1,345 interviews, equal quotas were established for each combination of gender and age category, creating ten segments. Random sampling methods were used, and achieved a good spread of income groups and geographical locations.