Despite significant investments in IT infrastructure, telecoms etc. by a number of oil-rich economies, the Middle East has been historically unstable and tough for AV vendors to build a sustainable business. Recent macro political/economic issues has generated further turmoil but the region still offers significant opportunities – especially as it often acts as a gate-way to the vastly underpenetrated African AV market.
Building on our expert, quarterly analysis of the global Displays industry, Futuresource conducted this study into this regin to explore the risks, opportunities and future outlook for market growth. A deep-dive investigation has been executed on the respective market dynamics of: Saudi Arabia, UAE, Kenya, Nigeria and South Africa.