2016 sees the smartphone* market reaching a period of change. 2015 saw good growth, up 16.4% and 210m units to 1,491m. However, the growth was largely driven by low-end smartphone adoption in emerging markets in the sub-$100 bracket which, combined with fierce competition in all regions caused by increasing saturation, resulted in the average trade price fall 9.6%m restricting market value growth to 5.3% to $299b.
This report provides an update on the market development of smartphones and feature phones up to the end of 2015. It looks at developments in the mobile handset market in terms of volume, trade value and key vendors, segmenting by product type and screen size, with the forecasts based on underlying market drivers and future trends.