Japan’s home video market remains the second largest in the world after the USA, at around $3.5 billion, with the robust packaged video sector continuing to provide the backbone to the market. Japan has high broadband penetration, strong uptake of connected devices and there is a willingness to pay for premium entertainment. However, this is yet to fully translate into strong uptake for digital services.
This report reviews the overall video entertainment market in Japan, assessing the impactors and drivers as the sector transitions to digital. Key areas of coverage include:
Packaged home video: DVD & Blu-ray (sell-through and rental)
Pay-TV VoD: True VoD & NVoD (Near Video on Demand)
Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video
Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)