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Futuresource Video Insights: Sweden

23 December 2015

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Sweden is one of the most advanced digital video markets in Europe accounting for two thirds of home video spend in 2015.

Consumer behavior has changed dramatically in recent years, with one of the most rapid shifts from ownership to access as subscription video services took hold and become engrained in every day life. Meanwhile Pay-TV remains a steady and constant backbone, packaged video declines dramatically and transactional video struggles to reach significant scale compared to SVoD.

This report reviews the overall video entertainment market in Sweden, assessing the impactors and drivers as the sector transitions to digital.

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