The Turkish video sector is one of unrealised potential, held back by economic and political uncertainty, company/service volatility, an inherent piracy culture and undeveloped broadband infrastructure. However, a growing middle class and a growing appetite for premium content means the Turkish market provides significant long term opportunity.
Futuresource research found that the Turkish video market is continuing to demonstrate impressive growth, reaching almost TRY 2.5 billion (approx. $1.1 billion) in consumer spend in 2014 with continued growth across the sector expected, reaching in excess of TRY 3 billion by 2018.
This report reviews the overall Turkish video entertainment market, assessing the wider impactors on the overall landscape. Key areas of coverage include:
- Subscription Pay-Tv (i.e. monthly cable/satellite TV subscription fees)
- Packaged home video: DVD & Blu-ray
- Online Video: Subscription online video (SVoD) and transactional online video
- Box office