The US video market remains well balanced, as digital continues to engrain itself in consumer’s daily lives, fuelled by continued growth in consumer options. As the challenged Pay-TV market looks to evolve its offerings, the availability of both alternative and complementary digital video services will help fuel overall steady growth in video spend in the coming years. In addition, the success of Box Office in 2015 also points to a robust home video sector for the foreseeable future.
This report reviews the overall video entertainment market in the USA, assessing the impactors and drivers as the sector transitions to digital. Key areas of coverage include:
Packaged home video: DVD & Blu-ray (sell-through and rental)
Pay-TV VoD: True VoD & NVoD (Near Video on Demand)
Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video
Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)