Worldwide demand for digital cameras reached 38m units in 2015, representing a 24% decline. The rate of decline has decelerated, following two years of >30% reduction in annual volumes. The value of the market suffered a less severe fall and reached $10.4 billion at trade (-18% year-on-year). The shift in product mix towards higher-end cameras resulted in average camera prices rising 7% to $277 in 2015 and prices are set to continue rising throughout the forecast period.
The population of digital camera users is reducing in size and shifting towards hobbyist and professional profiles, concentrated around cameras with premium features. This shift towards higher value cameras is favouring Interchangeable Lens cameras, which accounted for over one third of overall camera volumes and, more significantly, two thirds of trade value.
This report provides a detailed assessment of the Worldwide Digital Camera market, with segmentations across 30 regions/countries.