The consumer photo-merchandise market is exhibiting healthy growth in the USA, with market value rising by 20% in 2012 and 15% in 2013. Growth varies by product, with the fastest growing segment, canvas prints (and other substrates) seeing around 60% growth in 2012 and over 35% in 2013.
In this report, photo-merchandise refers to: consumer photo-calendars, wall décor, photo-cards and single image gifts. Wall décor includes two key segments: poster prints (typically silver halide) and canvas prints. Within canvas prints, we include other substrates such as acrylic, alu-dibond, hard foam board, vinyl etc. Single image gifts includes items such as mugs, phone covers, jigsaw puzzles, mouse mats and cushions.
This report has been prepared as part of the Futuresource Digital Imaging Watch Service and follows the previous USA Photo-Merchandise Market Track Report, published in January 2013.