Market research, data, reports, marketing insights and analytics, forecasts and intelligence covering a range of technology industries.Also consumers surveys, custom consulting and events.
iPhone Set to Drive Apple Watch Boom
Apple Watch Market Analysis and Commentary
15 Jul 2015 - Apple Watch is set to boom, and according to Futuresource Consulting, a large part of this will come from existing iPhone users.
The latest perspectives report has covered six countries and found that 20% of iPhone users intend to purchase an Apple Watch in the next 12 months. In the USA in particular, both iPhone penetration and Apple Watch acquisition propensity are high. However, the UK, where iPhone penetration is also high, and where there is traditional enthusiasm for new Apple products, has the lowest level of interest for Apple Watch.
Futuresource believes that the Apple Watch will be a big contender in the gifting market, especially as the range of available personal devices for this sector has reduced, due to the functions of a number of traditional consumer electronics devices absorbed into smart phones.
Apple Watch will also compete with conventional watches, and we are already witnessing most leading traditional watch brands introducing connected products to try and defend their market space.
The smart watch market has been a slow market to develop thus far, mainly due to the bulky and badly designed nature of earlier models. With newer, more stylish designs launching, Futuresource predicts that the market will grow significantly over the coming months, with Apple Watch accounting for a large proportion of that market.
"The launch of Apple Watch is likely to have a huge impact on the smart watch market," commented Simon Bryant, Associate Director of Consumer Electronics, Futuresource Consulting. "The gifting market for Apple Watch will be particularly interesting. Tablets have been a key new gifting product over the last three years, yet with a saturated market for tablets, Apple Watch is likely to be a timely newcomer."
To view all our latest reports, please visit our reports portal here>>
Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. www.futuresource-consulting.com
Authorised use of information All information provided by Futuresource in any form is proprietary information that belongs to Futuresource and is protected by UK and international copyright law. Except as outlined below, direct or indirect reproduction of information, in whole or in part and by any means, is prohibited without the express written consent of Futuresource.
Members of the press may use a press release in its entirety or take segments from it as necessary; they may also use a graph, a slide, or a section of a supplied research report less than fifty words long, provided all text is identified as "Source: Futuresource Consulting" and all graphics are credited with "Futuresource Consulting, copyright 2016".
Futuresource Media Contact for industry comment, forecasting and trends: