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PRO MONITOR MARKET TO REMAIN FLAT UNTIL 4K DEMAND INCREASES
10 Jun 2015 - Futuresource Consulting have just released the Q1 2015 EMEA pro monitor report. According to the report the EMEA professional monitor market fell by 12% (782 units) between Q4 2014 and Q1 2015 to reach 5,963 units. However, when comparing Q1 YoY, volumes were 17% (1,213 units) lower.
The Futuresource report gives a market snapshot by reviewing the performance of the EMEA pro monitor market to date and providing an outlook to 2019. Ultimately, the EMEA professional monitor market is expected to remain relatively flat until the demand for 4K content increases.
The report profiles key regions and reviews the major developments in terms of product features and competitive landscape. A fall in Eastern European volumes has contributed to the decrease in the EMEA market in Q1 2015, with the state of the Russian economy resulting in a 58% (287 units) fall in Russian shipments from Q4 2014.
The report is accompanied by country and specification-level data. When Futuresource previously conducted research in Spain in 2013, the economy was in the grips of a severe economic decline which was detrimental to the Pay-TV and advertising industry, and has also affected the pro monitor market. The Spanish market has now recovered, but budgets remain limited. The Spanish market is expected remain flat in 2015 and onwards.
Futuresource also investigated the potential of HDR technology. "HDR is heavily linked to 4K and will contribute towards pro monitors," commented Nicky Price, Research Analyst at Futuresource Consulting. Nicky continued "We do not expect this technology to drive professional monitor volumes in the near term, however, a greater number of product acquisition with 14 stops of dynamic range will be required in order to fuel demand in the pro monitor market."
The report also contains a detailed brand analysis of the top brands in the pro monitor market, comparing Q1 2014 figures with Q1 2015.
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