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Can Politics Derail the Huawei Market & What Are the Implications for the Broader Smartphone Market?

The latest movement in the escalating US-China trade war has seen restrictions placed on US companies conducting business with Huawei, which has resulted in Google announcing that Huawei will now no longer have access to the latest updates to Android, the operating system that powered nearly 200M Huawei smartphone sales in 2018. As noted by Future ...

Untethered Hearables Offer New Monetisable Opportunities

A hearable is defined as an intelligent in-ear audio product that uses wireless technology to connect via a smartphone or other device that streams content from the Internet. Hearables improve the listening experience through application of noise cancellation and audio enhancement technology, or through advanced features such as translation and voi ...

The Battle to be the 'Netflix of Gaming'

Entertainment giants like Microsoft, Google, Amazon and Apple are all striving to be the ‘Netflix of Gaming’, making announcements about new cloud gaming platforms or ‘digital only’ consoles like the Xbox S1. Their targets? The ‘digital natives’ a segment that have grown up without discs and are totally unfamiliar with the sluggish cartridge loadin ...

Wearables in Sport: Why the Wearable Will Ride the ‘Digital Fitness Wave’

A key lesson learnt in the wearables market is that sport sells. With the ‘digital fitness wave’ gathering momentum and driving developments of hardware and software in a variety of sporting verticals, Futuresource has conducted a study looking at the role of wrist-worn wearables in sport. Health and fitness tracking have been a staple of different ...

Market Opportunity and Technology Integration Drives Ingenuity in Hearables

The market for hearing enhancement products is set for disruption. Leading consumer electronics brands are now impinging upon the traditional markets for hearing aids by adding technologies that transform earphones into the growing category of hearables. Today the hearing correction market presents an opportunity of 24 million devices annually, wi ...

Huawei P30: Imaging Revolution Before the 5G Evolution

Huawei have long since shed the perception of ‘copycat China,’ which overshadowed its early years as a smartphone vendor, and in recent years the company has enjoyed enviable growth to become one of the world’s top vendors of smartphone, competing with both Apple and Samsung for market share. Much of this growth has come as a result of some impress ...

5G: Marketing Hype or Commercial Reality

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones.  Conversely, most operators are only just embarking upon roll out of their 5G services in each region.  So is the industry truly ready for 5G, or are those early adopters going to be disappointed? Telecommunications pr ...

Key Trends in Flagship Smartphones - An Evolution Before the Revolution

With anticipation for MWC Barcelona beginning to build, we here at Futuresource Consulting are reflecting on the major trends that drove the smartphone market in 2018. Despite the increasing homogeneity of smartphones, flagship vendors continued to differentiate themselves from one another through some clever engineering. While excitement for 5G ne ...

Smart Home: Where to Next in a Voice Assisted World

Smart home had another year of fabulous growth as Futuresource estimates that shipments grew by 39% in 2018. This consumer electronics category is now worth more than $12bn globally and shipped over 100m devices in 2018. The industry is tackling some important challenges like interoperability, but lags in addressing issues that concern consumers an ...

Voice The Next Generation Consumer Interface

In the three short years since Amazon launched Echo speakers, sales have exceeded 42m units, creating a new ‘smart speaker’ category that by September 2018 had clocked up over $6bn in retail sales. Additionally, Echo is now playing a major role in the rising deployment of voice assistants (VAs) in a wider range of devices. Futuresource Consulting’s ...

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.