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Through the Looking Glass

2016 was the year that virtual reality finally launched amid much fanfare but modest consumer uptake. But what about augmented reality/mixed reality? If 2016 opened the door for us to explore virtual worlds, then is 2017 the time that we step through the looking glass into augmented reality? Wittingly, and unwittingly, we have been dipping into th ...

The Age of Digital First Talent

At Futuresource’s recent New Content Horizons event in London, the closing keynote was presented by Gleam Futures CEO Dominic Smales. Gleam is the talent management behind the likes of Zoella, Marcus Butler, Jim Chapman and Victoria McGrath from IntheFrow, names perhaps not instantly recognisable to everyone but certainly to the digital-first gener ...

Apple Continues Music Push, but Not Closing Gap on Spotify

Along with its anticipated HomePod speaker announcement on Monday, Apple also announced that it now has 27 million Apple Music subscribers worldwide, meaning it has added 7 million subscribers in 12 months. This consolidates Apple Music as the number two paid-for on-demand music subscription service worldwide. Spotify has approximately twice as man ...

5G - Living Life in the Fast Lane of Data Delivery

As the 5G industry begins to move from the theory to practice, we take a closer look at some of the markets likely to be impacted. Why do we need 5G? 5G is designed to deliver much greater capacity and bandwidth, which will be a fundamental part of supporting new use cases and changing the way we communicate, consume media and construct the IoT, ...

VR - What's Going on Beyond the Hardware

When taking stock of the VR ecosystem, it is clear that the commitment to driving the sector towards eventual success is as strong as ever. From a hardware perspective, continued innovation combined with price erosion is grabbing consumers’ attention whilst the big investors in VR such as Facebook are providing clear evidence of their ongoing VR pu ...

Pay-TV Lite - Coming to a Screen Near You

After many rumours, YouTube TV launched at the beginning of 2017, making its first foray into Pay-TV Lite, the relatively new but already competitive market distorting the lines between traditional pay-TV bundles and online video services. This move comes as a breakaway from the ad-funded content YouTube built its “1 billion hours viewed per day” r ...

The Cultural Revolution - The Rise and Rise of Legal Online Video in China

Consider home video in China and the first things that spring to mind for many are pirate DVDs and illegal online video sites. However, things are changing rapidly. The Chinese home video market is in the midst of a cultural revolution and this is largely occurring in the minds of the young, with the growing acceptance and uptake of legal paid-for ...

Sky/Discovery Pricing Spat was a Sign of Deeper Market Currents

The well-publicised and highly acrimonious pricing row between Sky and Discovery Communications was settled at the 11th hour on the 31st January 2017 and Sky subscribers will continue to enjoy Discovery’s bouquet of 12 thematic genre channels like Discovery, Animal Planet, TLC as well as Eurosport. The disagreement was simple – Sky said Discovery’s ...

Apple Looks to Content to Strengthen its Service Proposition

According to reports, Apple is intensifying talks with producers to acquire original scripted material for TV shows and movies. This is not new, reports of Apple dialog with Hollywood have been circulating for years, but does it indicate a stronger interest in exclusive content as a services differentiator, or signal a major strategic push into fil ...

Amazon Going Global is Just the Beginning

CES 2016 provided one of the most significant recent announcements in the video space as Reed Hastings stated Netflix was going global. Almost 12 months on, Amazon announced the immediate availability of its Amazon Originals video service in over 200 countries, fuelling the battle for global share and solidifying its position within the video servi ...

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.