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10 ways AI is revolutionising the storage media industry

In the rapidly evolving world of technology, AI is making significant strides in transforming various industries, and the storage media sector is no exception. From enhancing PC upgrades to revolutionising creative tools, AI's impact is profound and far-reaching. This article explores ten keyways AI is revolutionising the storage media industry, driving demand for advanced, high-performance storage solutions, and shaping the future of data storage. Whether it's through AI-driven PC specifications, generative AI requirements, or the integration of AI in gaming and creative industries, the influence of AI on storage media is undeniable and poised to grow even further in the coming years. 

1. AI-driven PC upgrades: The end-of-life for Windows 10 and the introduction of Windows 12 are driving enterprise PC           upgrades, with a focus on AI integration. This is expected to increase PC shipments and demand for storage media. 

2. Enhanced creative tools: AI is being adopted in creative industries for text generation, coding, voice recognition, video call     optimisation, and image and video manipulation. This requires high-performance storage solutions to handle large files and   data. 

3. AI PC specifications: AI PCs require minimum specifications such as 16 GB DRAM, 256 GB SSD, and 40 TOPS NPU. This     drives demand for advanced storage media to meet these requirements. 

4. Generative AI requirements: Running large language models (LLMs) and diffusion models on PCs requires fast memory     access, high memory bandwidth, and balanced compute performance. This increases the need for high-speed storage solutions. 

5. Sustainability challenges: AI training requires significant compute resources, which impacts sustainability. Efficient storage solutions are needed to support AI training while minimising environmental impact. 

6. AI Inferencing: AI inferencing requires substantial memory and storage for model quantisation and edge computing. This   drives demand for optimised storage media that can handle these requirements. 

7. AI chip design: AI is influencing the design of next-generation AI chips, which impacts storage media requirements. AI-     driven chip designs require advanced storage solutions to support their performance. 

8. Virtual assistants: AI-powered virtual assistants require improved speech recognition, synthesis, and cognitive capabilities.     This necessitates high-performance storage media to handle the data generated by these applications. 

9.  Video and image editing: AI-based editing tools for video and image manipulation require significant storage capacity and     speed. This drives demand for high-capacity, high-speed storage media. 

10. AI in gaming: AI is revolutionising handheld gaming with advancements like microSD Express, which offers faster transfer   speeds and larger capacities. This impacts the storage media industry by increasing demand for advanced memory cards. 

These points highlight the various ways AI is impacting the storage media industries, driving demand for advanced, high- performance storage solutions. 

For more detailed insights and comprehensive analysis, be sure to check out the latest reports from Futuresource Consulting. Stay informed and stay ahead with the latest trends and developments in the memory technology industry. 

To read more about Futuresource Consulting’s comprehensive coverage in this area, including their storage media quarterly HDD, SSD, and DRAM trackers please contact Imad at imad.sarwar@futuresource-hq.com.

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com

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About the author

Jing Xu

Jing Xu joined Futuresource's Storage Media team as a Market Analyst in 2022. She is responsible for quarterly tracking services for the global storage market, with a specific focus on the APAC region. Prior to Futuresource, she has spent four years working in the education and immigration consultancy industry, where she developed strong analytical and consulting expertise.

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