What the success of Zelda: Tears of the Kingdom can teach us about gaming
Games continue to prove themselves to be an immutable part of popular culture. The forty-year-old franchise Zelda recently smashed records with the release of Tears of the Kingdom (TOTK), shifting an eye-watering 10 million copies within the first three days.
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Date Published: 30 May 2023
Author: Olivia Lowden Arian Bassari
Gaming software market achieves revenues of $174bn in 2022, despite contraction of the mobile market
The overall gaming software market retains its strength in 2022, recording total revenues of $174 billion with YoY growth of 2% on 2021’s figure. Expansion falls amid challenging external conditions plus a 1.8% decline in the overall mobile market, the value of which now lands at $85 billion.
Date Published: 11 May 2023
Author: Maxym Dmytriyev Arian Bassari
The resurgence of the single-player game
In some respects, the last decade has been all about the live service game. Also known as games as a service or GaaS, the explosion of Fortnite in 2017 demonstrated just how powerful the format can be. Other examples like Destiny and Apex Legends have further cemented live-service games as the format of the future.
Date Published: 20 Apr 2023
Author: Arian Bassari Olivia Lowden
Can we believe the hype? Let’s look at generative AI in gaming
The gaming industry has long been renowned for ongoing and rapid transformation. Yet, this is also an industry that has not been exempt from recent headlines focused on artificial intelligence. Like we've seen across many other sectors, generative AI is now coming for gaming. Or is it?
Date Published: 09 Mar 2023
Author: Arian Bassari Maxym Dmytriyev Vicki Hayward
Sustainability at IFA 2022
After a two-year hiatus, IFA made its welcome return to Messe, Berlin. With a century of shows behind them, 2022’s IFA came back stronger than ever, targeting the theme of sustainability one product launch at a time.
Date Published: 20 Oct 2022
Author: Arian Bassari Katie Biddle
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