Content Creator at Audio Collaborative 2022

The content creation industry boomed in 2020. It was only natural: consumers were at home, businesses had shut their doors, and companies needed fresh ways to engage audiences. The industry skyrocketed, but with voracious growth comes an inevitable fallow period. 2021 and 2022 saw a shift to a “new normal”, and excitement plateaued. Yet opportunities remain.

At Audio Collaborative 2022, we’re gathering an esteemed group of panellists and industry experts under one roof. Together, we’ll sink our teeth into the technologies, services, and end-user trends igniting this buzzing industry. 

Identifying key windows of opportunity within content creation is a seminal topic at the Ham Yard this November. Having already Addressed the Headwinds, scouted out The Next Big Thing in audio tech, and started Sounding Out on Sustainability in the audio sphere, it’s time to introduce our next theme: Content Creator at Audio Collaborative 2022.

Is Content Creation a Long-term Growth Opportunity?

Although the industry plateaued in the wake of Covid-19, content creation will remain a profitable enterprise. Content creation and the internet go hand in hand, and there’s no doubt that the internet is destined to move with us as the century progresses. With content creation driving investments in audio, video, textual, and graphical markets, innovations within these fields will likewise create a bounce-back effect for content creators.

What new technologies are likely to push the market forwards? 

With vast growth in hardware and software for content creation, demand for these technologies will remain at high levels. AI will become increasingly relevant, having already made a stake in the marketing world. With new capabilities in powering content and creating seamless user experiences, creators will turn to these technologies more and more. New systems that ensure tone and voice consistency across copy will be utilised by brands. Plus, the rise in natural language processing will simplify and accelerate transcribing – a vital tool for content creators.

What other Key Areas will we be Discussing at Audio Collaborative 2022?

• How can brands and manufacturers address this lucrative market more effectively and help creators on their journey?
• How important has the entry-level content creator been in driving growth? How can we further bridge the creation skill gap?
• Musicians have been a key market for content creation products, but new applications have witnessed phenomenal growth. Gaming, podcasting, vlogging, social media, and video are all viable outposts for content creation. But

which end-users offer the most opportunity moving forwards? What are the considerations when targeting these users? 

Secure your Place at Audio Collaborative 2022

You’ll find some unmissable industry discussions taking place on the 10^th of November at the Ham Yard Hotel, London. With fantastic networking opportunities, a drinks reception, and an exciting selection of keynote speakers already announced, the day is set to be a fruitful one.

Tickets have limited availability, so make sure to book your space through this link today. We look forward to seeing you there!

Official Event Sponsors

HARMAN - Platinum Sponsor
As trailblazers in audio tech, HARMAN's suite of products provide unmatched listening experiences for both work and leisure. Explore their work-from-home offerings and more.
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DSP Concepts
DSP Concepts is the Silicon Valley based leader in the Audio of Things (AoT) market and the creator of Audio Weaver, the audio experience design platform that makes audio innovation easy.
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Sonarworks
Sonarworks is an award-winning audio technology innovator delivering an individually perfected sound experience to every music creator and lover.
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About the author

Olivia Lowden

Olivia Lowden is responsible for the long-form content, press, and partnerships at Futuresource. Prior to her career at Futuresource, she completed an MA in Creative Writing at the University of East Anglia, demonstrative of her lifelong love of words.