Gaming Software, Hardware and Headsets on the Up, as Appeal Intensifies and Market Surges
The video gaming industry has risen to new heights in 2020, with prevailing market conditions stimulating consumer demand and console lifecycles coming together to create an environment of opportunity.
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Date Published: 07 Sep 2020
Author: James Manning Smith
TikTok, the New Social Playground for Advertisers to Reach Gen Z
Video entertainment continues to play a pivotal role for brands seeking to attract the attention of kids, with the impact of COVID-19 and resulting rise in screen-time, a consequence of stay-at-home measures, further emphasising this trend.
Date Published: 26 Aug 2020
Author: Margherita Grosso
The Five Remaining Obstacles to High-Res Audio Adoption
High resolution audio, despite having been around for over fifteen years, is now closer than ever to achieving mainstream adoption.
Date Published: 25 Aug 2020
Author: Alexandre Jornod
Are Podcasts Set to Cannibalise Music Consumption?
The events of 2020 to date have certainly influenced our choice of audio content, with the battle for ‘share of ear’ creating multiple options for the working-from-home consumer.
Date Published: 14 Aug 2020
Consumers Demand Better Sound Quality from their Tech
Music and audio technology continue to play central roles in the lives of consumers, with smart and wireless speakers, headphones and soundbars all vying for attention.
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