In Futuresource’s perspective report published before Christmas, Battle for the Living Room, we stated that Apple was to make a big play in TV in 2019, highlighting that:
“Apple’s Achilles’ heel to date has been its lack of reach on the big screen in the living room, where most premium content is consumed. A closed approach to licensing iTunes has meant that the only practical solution to watch iTunes acquired content on a TV is through its Apple TV streamer.”