The professional video camera market achieved global revenues of $2.1 billion in 2024. While that’s an 8% year-on-year decline, a new industry bulletin from Futuresource Consulting identifies some key strategic opportunities that are beginning to emerge in 2025.
“The pro video camera market is at a crossroads, caught between disruption and opportunity,” says Helen Matthews, Senior Market Analyst, Futuresource Consulting. “We’ve seen the rise of video-first communication, OTT content consumption and online content creation, which together have fundamentally transformed the video production industry as we know it. Economic headwinds and shifting media consumption habits bring turbulence, but there are strategic opportunities in emerging regions, key verticals and tech innovations.”
The bulletin, compiled from a range of recent Futuresource market update reports and proprietary data sources, has been released as a free download. It examines the current market value, competitive landscape, vertical splits, challenges and opportunities for pro video camera manufacturers. Products covered include mirrorless cameras, professional camcorders, high-end digital cinema cameras (HEDCC), pro PTZs and system and box cameras.
Sony continues to lead the overall market, with over 30% of the total global market value. The company’s success stems from its presence across all camera categories, particularly in mirrorless, pro camcorders and system cameras.
Although mirrorless cameras and pro camcorders continue to dominate due to their high sales volumes, both these segments and HEDCC saw a decline in 2024. However, system and box cameras and pro PTZs remain stable.
Live broadcast, once the largest vertical, is losing value share, due to shifting ad revenue to online platforms and longer upgrade cycles for system cameras. However, integration and interoperability are key areas for growth. As multiple camera types are increasingly used together across industries, manufacturers must focus on seamless workflow solutions, colour-matching capabilities, and cross-device connectivity.
“Despite the headwinds, the pro video industry is poised for transformation,” says Matthews. “For example, with over 22,000 pro PTZ cameras sold into broadcast in 2023, the demand for flexible, high-quality and cost-effective solutions is growing. By targeting evolving content creation trends and expanding into emerging regions, manufacturers can carve a path forward in a competitive market.”
About Futuresource Consulting
Futuresource Consulting, established in the 1980s, is a leading research and consulting firm specialising in global market analysis, forecasts and strategic insights. With a deep understanding of emerging trends and technologies, Futuresource helps businesses navigate complex markets and make informed decisions.
To download your copy of the new bulletin, The Pro Video Camera Market State of Play 2025, click here.
Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com
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