Stay-at-Home Messaging Bolsters Smart Speaker Segment, Delivering Top Spots to Amazon and Google

Home Audio Q1 Market Analysis and Commentary

Smart speakers are driving the home audio market forward, leading to Amazon and Google taking top spots in the brand share rankings according to newly released data from Futuresource Consulting’s Worldwide Home Audio tracker. That is despite the supply chain challenges and disruption caused by COVID-19, which has applied downward pressure on the overall home audio market, resulting in devices without a built-in voice assistant declining more than 20% year-on-year.

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About the author

Guy Hammett

Guy Hammett is a Senior Market Analyst in the Consumer Electronics team at Futuresource Consulting. Guy joined Futuresource in 2016 and has worked in a variety of different Consumer Electronics areas, both continuous tracking services and one-off custom projects, and has specialised in audio research for the last four years.

He currently heads up Futuresource Consulting’s quarterly Home Audio tracking reports and twice yearly market reports forecasting out to 2024 and regularly represents Futuresource at trade conferences across the globe.

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