Essential report highlights the evolution of automotive entertainment and the next big shift for AI, apps and automobiles.
Futuresource Consulting has released its latest report, Automotive Infotainment: 6 Trends Set to Shape 2025, providing key insights into the rapid transformation of in-car entertainment systems. As the automotive industry embraces connectivity and software-driven solutions, tech companies are making moves to capitalise on the emerging opportunities in this dynamic market.
Software-defined vehicles shifting up a gear The automotive infotainment market is entering a new era, with vehicle manufacturers increasingly integrating advanced software solutions into their in-car systems. Futuresource notes the dominance of Google in the infotainment OS landscape, with the research firm expecting Android-based systems to be installed in over 60% of new cars sold globally by 2028. As OEMs seek to reduce development costs and accelerate time to market, third-party infotainment platforms are becoming the preferred choice, opening the door for further technological innovation.
“The automotive infotainment market is now approaching the tipping point,” says Guy Hammett, Senior Market Analyst at Futuresource Consulting. “Tech companies are poised to play a crucial role in shaping the future of in-car experiences. From the integration of AI to enhanced voice assistants, we’re seeing the birth of an entirely new ecosystem for vehicle infotainment.”
While economic pressures such as high-interest rates and slower-than-expected EV adoption present challenges for the broader automotive sector, infotainment remains a core focus for OEMs. That’s because car buyers increasingly expect seamless, smartphone-like experiences in their vehicles. As a result, the demand for intuitive, connected infotainment systems continues to grow.
Futuresource Consulting’s research highlights a range of innovation areas where tech companies can make an impact. AI-powered voice assistants will enable hands-free operation and enhanced safety. Health and wellness features will enable driver monitoring and aid in stress reduction. Expanded app ecosystems, with opportunities for third-party developers, will create bespoke automotive applications and experiences.
“As OEMs transition to software-defined vehicles, the demand for innovative infotainment solutions can only increase,” says Hammett. “It’s those tech companies that can deliver seamless, integrated experiences that will be perfectly positioned to capture a substantial share of this growing market.”
Futuresource Consulting’s automotive entertainment report provides an in-depth look at the trends shaping the future, offering strategic guidance for tech companies looking to enter or expand their footprint in this evolving space. With the market set for significant growth, now is the time for businesses to invest in the development of cutting-edge infotainment solutions that redefine the in-car experience.
Futuresource Consulting, established in the 1980s, is a leading research and consulting firm specialising in global market analysis, forecasts and strategic insights. With a deep understanding of emerging trends and technologies, Futuresource helps businesses navigate complex markets and make informed decisions.
To learn more about the new automotive infotainment report or to make a purchase, please contact Benedict at benedict.greenwood@futuresource-hq.com.
Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com
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