Why collaboration tech market performance fell short in 2024 – and what’s coming next: Future Sessions

Explore workplace collaboration in the third instalment of Futuresource Consulting’s Future Sessions. 

Futuresource Consulting returns with the third episode of its cutting-edge video series. Future Sessions brings clarity to the key issues facing technology and business. Check out this recent session where the focus shifts to workplace trends and collaboration technology, unpacking the latest industry shifts and their impact on the way we work. 

Hosted by Futuresource industry specialists, Alistair Johnston and Scarlett Woodford, this is a must-watch discussion for industry professionals navigating the evolving challenges of workplace technology. 

“The workplace tech sector experienced a challenging 2024, falling short of industry expectations,” says Scarlett Woodford, Head of Collaboration, Futuresource Consulting. “Political instability, driven by major elections in India, the UK and the USA, added further uncertainty. The outlook for 2025 is, however, far more optimistic. Many businesses are entering crucial refresh cycles, and this is forcing companies to rethink how they evaluate, select and deploy collaboration tools.” 

Session themes and topics include: 

• AI hype versus reality:  Is AI truly delivering value? Businesses are hesitant to invest in AI-powered collaboration tools amid a rapidly evolving landscape, and there’s a blurred line between true intelligence and automation. Will AI save money or create new challenges? 

• ROI and meeting room tech: What are the costs and benefits of dedicated room systems versus Bring Your Own Device (BYOD) setups, and how can businesses balance ease of use, expense and IT management? 

• Market dynamics and regional differences: How are the USA, Europe and Asia adopting to hybrid work, what are the differing workplace trends and where are the opportunities? 

• The sustainability imperative: Sustainability remains a major factor in workplace technology decisions, particularly in Europe. As organisations strive for greener operations, how will this shape procurement strategies and product development? 

• Low-cost vendors: High volume, low-cost vendors like MAXHUB and Yealink are reshaping the competitive landscape, putting pressure on established players, but how is the market responding? 

Packed with exclusive research, expert commentary and actionable strategies, this episode is designed to inform and empower collaboration tech execs.  

You can view the latest session on collaboration by signing up here.

About Futuresource Consulting 

Futuresource Consulting, established in the 1980s, is a leading research and consulting firm specialising in global market analysis, forecasts and strategic insights. With a deep understanding of emerging trends and technologies, Futuresource helps businesses navigate complex markets and make informed decisions. 

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com  

About the author

Scarlett Woodford

Scarlett leads the Collaboration team at Futuresource Consulting, responsible for researching and consulting on the ways we work together, in an increasingly hybrid landscape.

 With a background in telecommunications and connectivity services, Scarlett is particularly interested in the impact of new technologies on existing business models.

Scarlett has a degree in Psychology from the University of Surrey and has previous experience working as a research analyst in the service provider market.