Author: Tom Bartlett
Date Published:
Futuresource Consulting's Audio Tech Lifestyles consumer research provides in-depth insights and analysis on the retail journey of consumers buying headphones and soundbars.
This research covers five markets, including China, France, Germany, UK and USA.
Containing analysis based on more than 7,861 respondents, this report provides a strategic framework for any enterprise with interests in the personal and home audio technology markets.
| Comprehensive PDF reports
| Executive summaries
| Introduction and methodology
| Executive summary
| Product ownership
| Headphones features
| Purchase journey
| Brand uptake and perceptions
| Retailers
| Soundbars
| Key findings
| Accompanying Excel spreadsheets
| Usage, wants, needs and key features of products such as headphones and soundbars.
| Retailer share
| Brand positioning with leading retailers
| Product purchase journey
| Price point
| Purchase location (online/offline)
| Ownership levels
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the home audio space and related sectors will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
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