Author: Scarlett Woodford
Date Published:
Hybrid work patterns have become deeply embedded within the working lives of millions, particularly in North America and Western Europe. This shift has forced organisations to consider how they can get the best from their widely dispersed employees. Remote collaboration has a clear return, and with video now commonplace in the workflows of many, there is a much-increased demand for ways to video-enable meeting spaces.
In this comprehensive collaboration bar report, Futuresource Consulting provides a market sizing analysis of the video collaboration bar market, exploring in detail how the market and its products fit into the wider video conferencing landscape. Suitably positioned between camera vendors and audio specialists, the popularity of collaboration bars has quickly drawn new entrants from across the AV landscape. This report examines the market size, key trends, collaboration bar teams, regional differences and the competitive landscape, supported by both historical and forward-looking data.
2023 was the year of the collaboration bar, with several traditional video hardware vendors - such as Cisco, Logitech, Lumens and Poly/HP - expanding their product portfolio with a video bar. This trend appears to be continuing into 2024, with Barco (ClickShare Core/Pro), DTEN (Bar), HP Poly (Studio V52) Logitech (MeetUp 2), Neat (Bar 2) and WolfVision
(Cynap) announcing new video bar models in H1 2024.
Given the challenging macroeconomic conditions that continue to hang over 2024, all-in-one video bars represent a relatively cost-effective way for AV decision makers to enable meeting room spaces with both audio and video functionality. Futuresource’s H1 2024 Channel Research found that enterprises are prioritising two types of space for video enablement: larger, multi-purpose meeting rooms (such as board rooms and training rooms) and ad hoc spaces.
| Comprehensive PDF report
| Executive summary
| Key market dynamics
| Employee behaviour and changing office spaces
| Devices vs apps
| BYOD, in-room PCs and room systems
| Microsoft collaboration bars and Teams certified devices
| Zoom certified devices
| Personal video bars
| Collaboration bar expansion
| Components supply
| Freight issues
| End-user research
| Global market overview
| Video bar market price segmentation – volume
| Video bar market price segmentation – Americas
| Video bar market price segmentation – EMEA
| Video bar market price segmentation – APAC
| Video bar market price segmentation – China
| Regional competitive outlook
| Regional sizes and forecasts
| Regional technology trends
| Granular market sizing and forecasting of the collaboration bars competitive landscape
| Includes historical and forward-looking data across four regions (Americas, EMEA, China and APAC)
| Global market outlook
| Developments in product features and the competitive landscape
Futuresource has been tracking, researching and consulting on video capture hardware and related markets for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the collaboration market.
Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly:
| Manufacturers and their suppliers
| Supply chain and intermediaries
| Camera, collaboration bar and computer equipment retailers
| Market strategists, marketing and sales professionals
| Technology investors
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