Author: Chris Evans
Date Published:
Current market trends
Widescale adoption of 8K will only arise from complex interactions between a wide range of different industry factors, similar to those seen previously with 4K. As a result, understanding the 8K transition is not just a case of looking at one area in isolation, such as consumer devices. Instead, a true understanding can only be gained by analysing the entire breadth of the industry, with its various drivers and barriers to adoption.
The entertainment industry has taken a cautious approach to 8K. Some proof-of-concept 8K live productions have been orchestrated, yet these are far from becoming a mass market reality. Japan and China are leading 8K adoption, but demand beyond these markets remains very limited.
On the streaming side of the ecosystem, most content is not yet streamed in 4K right now. Therefore, the mass adoption of 8K among streaming providers is far from becoming a reality. Yet, from an image acquisition point of view, 8K is showing immediate revenue opportunities for cinema camera manufacturers. 8K capable devices are already widely available to utilise through rental houses and for content creators to buy. However, they still represent a specialist technical choice for content creation or a futureproofing purchase.
For the consumer, lack of content in the short term will mean that end users purchasing 8K displays will be futureproofing their investments. Hence, the decision to buy 8K displays will largely rest on the price delta between 4K and 8K screens over the next few years.
The move to 8K across the entertainment and display industries is starting to gain momentum, and it’s already a reality within some areas of the industry. However, a number of key technological barriers remain before the display resolution realises its full potential.
This 8K technology market report explores the opportunities for 8K display resolution market growth, consolidating all Futuresource Consulting’s research on 8K across the entire supply chain. The report is built upon decades of Futuresource industry knowledge, and supported by desk research carried out by in-house industry specialists, data inputs from key vendors, and in-depth international interviews with industry specialists and vendors.
From 8K media creation, preparation and distribution, though playout and delivery, to consumption on consumer platforms, such as televisions and smartphones, this comprehensive report uncovers key insights and the long-term outlook for 8K across the entire glass-to-glass ecosystem.
Providing quantification of the global market potential, this report acts as a strategic framework for any enterprise exploring opportunities in the 8K display resolution market.
| Comprehensive PDF report
| Executive summary
| Methodology
| Global 8K market overview
| 8K display resolution market share
| 8K display resolution market size
| Global overview 8k video acquisition
| Global market overview system cameras
| HDR market development
| IP market development
| Sensor configuration market development
| Global market overview pro camcorders
| 8K definition market development
| Generational transitions to new resolutions
| Sensor configuration market development
| High-end digital cinema cameras
| HEDC sensor segment analysis
| HEDC resolution segment analysis
| 8K high-end digital cinema cameras
| 8K mid-range digital cinema cameras
| 8K capable lenses
| Global market development
| 8K broadcast lens specs Fujifilm
| 8K broadcast lens specs Canon
| 8K production and distribution
| 8K media and entertainment
| 8K broadcast overview
| 8K Broadcast workflows
| 8K OTT and VoD
| 8K TV in the consumer market
| 8K and sustainability
| 8K consumer opportunity applications
| Gaming
| Virtual reality
| Location-based VR
| User generated content
| Market sizing and quantification of the global market for all aspects of the 8K ecosystem
| Acquisition
| Contribution
| Production
| Post production
| Distribution
| Consumption
| Value and sales volumes, with data from 2017 to 2025
| Market forecasting, with five-year sales forecasts by region, by value and by volume of inputs
| Technology and competitive review, identifying and analysing key market developments and trends.
Futuresource has been tracking, researching and consulting on broadcast equipment, production methods, content and consumption for more than 30 years. This publication is one in a series of research reports produced to provide businesses with a fully rounded view of the 8K market.
Businesses with interests in any area that will be impacted by 8K will benefit from this report, particularly:
| Manufacturers and their suppliers
| Image capture intermediaries
| Broadcast supply chain
| CE companies
| Content owners
| Market strategists, marketing and sales professionals
| Technology investors
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