Author: Rajni Srirangam
Date Published:
This report provides an updated outlook for the worldwide TV market. It reviews key recent developments in the market and provides five-year forecasts. It profiles key regions & countries and reviews the major developments in terms of product features and competitive landscape.
With analysis for key regions and countries, and a rundown of the major product feature developments and the competitive landscape, the report acts as a strategic framework for any enterprise operating within the TV market or its adjacent sectors.
| The report is accompanied by a detailed Excel spreadsheet that individually segments 31 countries/regions (for clients that subscribe to Futuresource’s Worldwide service).
| Shipment data is at the sell-in level.
| Installed base and ownership levels are assessed based on retail sales and knowledge of replacement rates.
In 2023, global TV volume fell by -2.7% year-on-year, with the continued weak economic environment limiting
consumer spending on TVs. Demand is forecast to stabilise in 2024, with a small growth in volume expected from 2025 onwards.
Supply chain issues, global economic uncertainty and rising inflation, due to post-pandemic economic turbulence and the invasion of Ukraine, has led to a fall in TV demand, particularly in developed markets.
| Introduction
ӏ Forecast Assumptions: Global Trends
ӏ Forecast Assumptions: Key TV Market Factors
ӏ Adjustments to the Forecast
ӏ Executive Summary
ӏ Global TV Market Outlook
ӏ UHD & 8K Market Outlook
ӏ Emerging TV Screen Technologies and Initiatives
ӏ Global Flat Panel Competition
ӏ Appendix
| Global TV market share and market sizing, by quantifying and tracking worldwide sales
| Market analysis, with forecasts out to 2027
| Product, technology and competitive reviews, interpreting key market developments and trends
| The report is accompanied by a detailed Excel spreadsheet that segments 31 countries and regions individually, for those clients that subscribe to Futuresource Consulting’s worldwide service
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in the TV market will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
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