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Futuresource Video Insights Belgium

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Current market trends 

In 2024, Belgium's total entertainment market expenditure reached €2.1 billion, marking a 7% year-on-year growth. The SVoD sector continues to exhibit robust expansion, serving as the primary segment for increased consumer spend. Projections indicate that SVoD will account for 40% of the market by 2029. Meanwhile, the Pay-TV sector maintains a substantial presence, contributing 56% to the 2024 spending, bolstered by the transition to IPTV and SVoD bundling strategies that aid in customer retention. Although digital transactional services and box office revenues faced challenges in 2024 due to a weaker lineup of new releases, a rebound is anticipated in 2025.

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