Author: Anastasia Budash
Date Published:
This Futuresource India Video Insights report reviews the video entertainment market landscape in India, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
The Indian Video Entertainment market has seen a robust recovery, in 2022 surpassing the level of 2019. The Pay-TV segment remains the backbone but is losing its share. While the SVoD segment continues to be the main driver of growth, the Indian market is now moving towards hybrid models, with a very high proportion of ad-supported services or tiers.
The year was exceptionally successful for the theatrical segment as well, with revenues almost reaching 2019. However, the result is mostly slate driven, as admissions still lag behind. With the rise of South Indian cinema, theatrical will continue to grow and drive total market growth together with SVoD. Transactional, while a very small part of the market, has seen double-digit growth thanks to the launching of new players.
| Comprehensive PDF report
| Executive summary
| Expert assessment of the video industry landscape
| Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
| Pay-TV VoD and CVoD
| Physical home video, covering DVD and Blu-ray sell-through and rental
| Subscription Pay-TV covering monthly cable and satellite TV subscription fees
| Box office
| Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
| Accompanying Excel spreadsheets are provided
| Current performance, sizing and trends within the Indian home video market
| CE hardware overview
| Video market forecasting, out to 2026
| The competitive environment for premium streaming video
| AVoD market size
| AVoD market share
| BVoD marketing
| Home video market share
| SVoD market growth
| SVoD market share
| Pay-TV outlook
| Trends in transactional video
Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.
Any business operating within this space and its related sectors will benefit from this report, particularly:
| Content providers, broadcasters and their suppliers
| Intermediaries and supply chain companies
| Hardware, infrastructure and service providers
| Content and CE market strategists, marketing and sales professionals
| Companies with interests in adjacent entertainment sectors
| Investors
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