Author: Helen Matthews Ted Romanowitz Chris Evans
Date Published:
This report details the development of the virtual production and mixed reality (XR) market, revealing the opportunity for technology vendors to capture, including quantification of the global installed base of LED ICVFX volumes (virtual production LED stages) and break down of spend by key product category.
The concept of virtual production has quickly gained acceptance through the proliferation of LED in-camera visual effects (ICVFX) volume workflows. The initial phase of technology innovation and deployment has been led by feature film and high-end episodic series production by leading studios such as Disney and Warner Brothers.
Investment in LED volumes for ICVFX has been oversaturated from 2021-2023, leading to an environment where the availability of large and mega LED volumes outstrips the current level of demand to shoot video on these types of stages. Although the technology has received a lot of hype in the trade press, it should not be dismissed as a fad or gimmick because the use of LED ICVFX volumes can deliver meaningful cost efficiencies and creative advantages. As a result, the practice of shooting ICVFX on LED volumes will continue to develop as it becomes an established tool in directors’ and producers’ arsenal of techniques for creating video. Virtual production changes the production pipeline and involves the VFX department much more in pre-production and on-set.
| Comprehensive PDF report
| Executive summary
| Future Market Outlook – Global
ӏ Future Market Outlook – Regional
| Market volume forecasts
| Price and value analysis
| Regional and country data
| Brand analysis, volume and value
ӏ 2020 to 2023 data with five-year forecasts to 2028
ӏ Strategic outlook
ӏ Technology and competitive Review
| Media Servers in the Virtual Production Market
ӏ Volume Integration & Route to Market
ӏ LED ICVFX Volume Market Development
ӏ LED Volume Installed Base
ӏ LED Volumes – Case Studies by Vertical
| Pro Video Technology in the Virtual Production Market
| Virtual Production & XR
ӏ Pro Video Technology in the Virtual Production Market
ӏ Pro Displays in the Broader Broadcast Market
ӏ LED Video Walls in the Virtual Production Market
ӏ LED Optimizations for the Virtual Production Market
ӏ LED Controllers in the Virtual Production Market
ӏ Image Processing in the Virtual Production Market
ӏ Media Servers in the Virtual Production Market
ӏ Volume Integration & Route to Market
ӏ LED ICVFX
| Market sizing, value and shipment volumes
| Major developments in product features and the competitive landscape
Futuresource has been tracking, researching and consulting on professional broadcast equipment, video capture hardware and related markets for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in professional video equipment will benefit from this report, particularly:
| Manufacturers and their suppliers
| Camcorder supply chain and intermediaries
| Pro video equipment retailers
| Market strategists, marketing and sales professionals
| Technology investors
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