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Futuresource Video Insights: Brazil

A troubled economy has weighed on the performance of the paid-for video and TV markets in Brazil in the last 2 to 3 years, however, with slow economic recovery now underway, there is a new wave of cautious optimism in the sector.  New SVoD services from global players combined with increased investment in Pay-TV and OTT services from local media players, will help drive consumer uptake of premium video services, driving consumer spend. In turn, this will further stimulate investment in local content production, providing a brighter outlook for the industry.

This report reviews the overall video entertainment market in Brazil and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:

  • Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video (SVoD)
  • Pay-TV VoD: True VoD
  • Physical home video: DVD & Blu-ray (sell-through and rental)
  • Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
  • Box office

Detailed market data is provided from 2016 with forecasts to 2023 in the corresponding excel spread sheets. Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.