Author: Simon Forrest Lewis Maddocks
Date Published:
Covering seven major product categories with global market coverage across 22 distinct device types, Futuresource’s Virtual Assistant Tracking Service monitors the adoption of voice interfaces worldwide by region, assistant platform, and by product from over 100 individual brands.
Whether companies are launching voice-enabled products, harnessing the new generation of virtual assistants to expand market reach, or simply curious about the trajectory of voice technology, this biannual report presents detailed market forecasts, strategic commentary, and research across 14 of the popular virtual assistant ecosystems.
The December 2023 edition presents a fully revised market analysis, with historical shipment data and market forecasts out to 2027. The report is accompanied by a tabulated data set presenting unit shipments and forecasts for each product type and category. Subscribers to Futuresource’s Virtual Assistants Tracking Service benefit further via the inclusion of a comprehensive pivot table assembled from over 60,000 data points.
The Virtual Assistant market is undergoing a rapid transformation. Advancements in large language models (LLMs) and generative AI are now considered crucial underlying technologies to expand the efficacy and intelligence of virtual assistant platforms. Natural and fluid conversational interfaces coupled with contextual awareness and personalisation appear to be the key characteristics necessary to unlock future potential.
There are challenges to overcome, including the eradication of hallucinations (incorrect or fabricated responses) and the awkwardness of prompt (input) engineering to gain the best outcomes, however large language models promise to improve the accuracy of understanding user intents and enhance the construction of vocalised responses in a new generation of assistant platforms.
Despite the efforts of VA platform owners, innovation in traditional “intent-based” solutions had somewhat stalled recently. So, this is a welcome disruption in the technology landscape.All leading assistant platform vendors are now following the same innovation pathway, with generative AI viewed as the catalyst to design more intelligent voice and visual interfaces. Meanwhile, Google’s Gemini, Amazon’s Burnham, Meta’s Llama, Baidu’s ERNIE, Apple’s Ajax and GPT-4 (upon which ChatGPT and Microsoft Copilot are based) are already illustrating new capabilities in assistant development. Simultaneously, a parallel activity in developing “Small” Language Models (SLMs) – those optimised for on-device tasks – looks likely to broaden the opportunity for domain-specific assistant platforms for dedicated tasks.
| Comprehensive PDF report
| Executive summary
| Virtual assistants market overview
| Technology development
| Virtual assistant ecosystems
| Worldwide platform shares
| Amazon Alexa
| Google Assistant
| Apple Siri
| Baidu DuerOS (Xiaodu)
| Microsoft Cortana
| Samsung Bixby
| Huawei Celia;
| SoundHound Houndify
| Yandex Alice
| Alibaba AliGenie
| Tencent Xiaowei
| Virtual assistant share in consumer electronics
| Smart home applications
| Personal electronics and virtual assistants
| Audio visual
| Infotainment
| Smartphone
| Automotive
| Accompanying Excel spreadsheets
| Detailed market forecasts across all the popular virtual assistant ecosystems
| Virtual assistant market size and virtual assistant market share
| Strategic commentary and research
| Sales, shipment volumes and installed base
| Market forecasting
| Regional analyses
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the market.
Any business with an interest in voice-enabled products or the new generation of virtual assistants will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
Latest Consumer Electronics Reports
Cookie Notice
Find out more about how this website uses cookies to enhance your browsing experience.