Author: James Duvall
Date Published:
The Living With Digital report series is a regular offering from Futuresource Consulting’s consumer research program. This wave of research carried out in August 2024 across the USA, UK, Canada, Germany, France, Italy, Spain, Sweden, Japan and Australia, bringing together audience and consumer habits and behaviours across all entertainment categories.
Products and consumer attitudes under review in this report include an assessment of Premium, cinema, EST and TVoD, SVoD, AVoD and FAST, along with wider entertainment consumption habits.
Based on the latest claimed responses around financial stability, we see further improvements in this wave to the degree of those who feel they are somewhat or significantly worse off. The greatest improvements come from the European countries, with the UK seeing the biggest improvement followed by Italy and Sweden.
Increase in frequency for those attending the cinema, with the UK and USA seeing near 1 in 5 movie fans attending at least 7 times in the past year.
Majority of countries within the survey see an increase year-on-year in level of active shoppers across some form of the digital transactional market, with the UK and Canada seeing the largest gains.
Ad-tiers making a difference for subscription services, with up 44% of those subscribing to an Ad-tier being new to the service.
І Introduction
І Executive Summary
І Cinema
І Early Access Release - Premium Interest
І EST and TVoD
І SVoD: Behaviour and Attitudes
І SVoD Services
І AVoD and FAST
І Wider Video consumption
І Appendix
| Consumer attitudes and behaviours surrounding entertainment consumption and service usage, based on research carried out in August 2024
| Trends in the uptake and usage of Premium Releases, EST, TVoD, SVoD and AVoD
| Comparisons with previous waves of research carried out in July 2023 and December 2023
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly:
| Content rights holders
| Broadcasters and content service providers
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
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