13 June 2014

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The Swedish video market is one of the most advanced in Europe, with a strong infrastructure and high connected device penetration helping to drive the transition to digital. 2013 witnessed a significant shift in consumer behaviour in Sweden, with severe declines in packaged video and strong uptake in digital services fuelled by increased availability, this year digital video will represent >50% of video spend for the first time in any European market.

This report reviews the overall video entertainment market in Sweden, assessing the impactors and drivers as the sector transitions to digital.

Detailed market data is provided from 2012 with forecasts to 2018 covering the following key areas:
- Packaged home video: DVD & Blu-ray (sell-through and rental)
- Pay-TV VoD: True VoD & NVoD (Near Video on Demand)
- Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video
- Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
- Box office

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