23 December 2016

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Worldwide demand for action cameras is on course to reach 9.8m units in 2016; a 5% decline versus 2015. Traditional action camera market growth has slowed over the past year due to developed markets becoming saturated and limited technological drivers incentivising end-users to upgrade.

The value of the overall market at trade is set to witness a more severe decline ($1.9bn, -14% year-on-year), driven by a substantial increase in the proportion of entry-level (<$150) cameras, which will contribute to average trade prices falling by 9% to $192 (year-on-year).

Meanwhile, 360 cameras are breathing life into the overall action camera market with 0.5m units expected to ship worldwide in 2016, up by 285% versus 2015, representing $132m at trade.

This report provides an assessment of the action camera market.

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