PROFESSIONAL DISPLAYS ANALYTICS, DATA AND RESEARCH

SERVICE OVERVIEW

Futuresource has been supporting companies across the entire professional display supply chain for over 20 years with tailored subscription-based industry tracking and forecasting services, complemented by informed strategic insights and independent business assessments. In a rapidly-changing market, professional display technologies are competing for the same end-user budgets. Consequently, a large proportion of our analysts' time is now dedicated to building on our in-depth understanding of critical success factors, allowing the development of impartial and accurate vertical market forecasts. This approach maps onto our clients' switch from product-led to application/solution-led strategies. Our Professional Display Services offer clients the unique ability to make both high-level strategic decisions based on cross-product analysis and tactical decisions at an individual product category level.

Product Categories

Analytics, data and market research for projectors, flat panels, videowalls, led screens and interactive panels and whiteboards - for use in education, broadcasting and consumer electronics sectors

Services

We support our clients' decision-making through a range of services leveraging unique methodologies and building on our in-depth knowledge of the displays market and end customer needs. Futuresource expert Analysts help industry players make fast tactical decisions or look more strategically at longer-term industry direction. Wrapping around tracking and sizing services, Futuresource Analysts pay attention to the wider eco-system of products and solutions driving display sales, understanding trends in wireless presentation systems, videoconferencing, UC &C and signal distribution; vital for clients wanting to build business in the presentation space. We help clients understand opportunities in digital signage and out-of-home media based on our knowledge of trends in software, media players and content production and support clients' understanding of routes to market, vertical market dynamics and end-user behaviour.

  • Product Track - Quarterly market sizing and analysis, 5-year forecasts, market commentary and analyst support

  • Vertical Market TAM Profiling - Location analysis with sales performance overlay

  • Channel -

    • Monthly Distribution Tracking - Quantitative sample-based sell-out tracking service

    • Quarterly Reseller Survey - Reporting on the thoughts and opinions of key VARs

  • Price Track - Quarterly assessment of key product pricing trends

  • End User Surveys - Assessing the needs, wants and expectations of end users across a range of vertical markets

  • Custom Research and Consulting - projects supporting your business decisions

  • 'Hot Topic' Reports


Methodologies

The professional display team draws upon a wide range of methodologies to support its core services:

  • Sales Tracking

    • Collecting sales information by model and country directly from vendors allows Futuresource to build a granular view of market performance, in many instances covering 60+ countries.

    • An extensive programme of expert interviews up and down the supply chain gives our analysts the opportunity to dig behind the numbers, build insights and understand future expectations for each product category.

    • Secondary research sources including Government agencies, industry associations, trade publications and company financial reports are used for cross-checking.

  • Vertical Market TAM Profiling

    • Built over many years using secondary sources including Government agencies, trade bodies/publications and industry associations to build the profiling framework.

    • Overlaying sales performance from tracking services, interviews and analyst insights.

  • Channel Research
    • Monthly Distribution Sell-out Tracking - Monthly sales-out volume collected from key sales channels across Europe.

    • Quarterly Reseller Survey - Interviews with resellers selling display equipment across the EU5 countries.

  • Industry-leading "Web scraping" tools capturing display product pricing from over 500 sites daily.

  • End User Surveys – Telephone and web surveys to identify installed equipment, technology awareness and attitudes, future investment, decision-making and decision criteria.


Why Futuresource?

  • Granular, highly accurate data-sets built from actual model-level shipment data received directly from display manufacturers, available online/ Excel download.

  • Unparalleled cross-product analysis offering deep, unbiased insights and accurate forecasts.

  • Direct access to industry experts via the Helpline Service providing open-ended access for ad-hoc questions.

  • Market reports that deliver insight, opinion and data interpretation in a concise way.

  • On-site visits from the analyst. Option to request support with workshops, strategy planning, market insight days.


Contact Us

For more information about how Futuresource Consulting's Professional Displays services can benefit your business, please contact:

Chris McIntyre-Brown, Associate Director, Professional Displays

Chris McIntyre-Brown

Associate Director - Professional Displays

+44 (0) 1582 500 172

e: chris.mcintyre-brown@futuresource-hq.com

PROJECTION


Futuresource has a history of tracking digital projection that stretches back over 25 years, analysing market trends; technologies and products; vendors; applications and related services. The individuals that launched Futuresource's projection market tracking are still here and we have a combined team experience of over 60 years' in this category.


SERVICES AVAILABLE

Futuresource offer a wide range of services to the projection industry, these include:

  • Product Track - Quarterly Market Sizing, Analysis and Forecasts

  • Channel Track - Monthly Distribution Tracking and Quarterly Reseller Survey

  • Price Track - Weekly Pricing

  • End User Insights

  • Custom Research Programmes and One-off Hot Topic Reports


Product Track

The quarterly projection tracker is a full-range service wrapping insights and research programmes around an extremely detailed data set which covers the breadth of the projector business from pocket LED to digital cinema product. Sales-in data is collected directly from projection vendors each quarter by model and country, delivering over 95% market coverage. Collecting sales information at country and model level allows data to be analysed to an incredibly granular level, providing countless country, brand and specification combinations. Interviews with component suppliers, the channel and the vendors themselves are used to cross-check data submissions and build insights. Three core elements support the main research programme:

Deliverables
  • 4x Quarterly Reports

  • Historical Brand Share and 5-Year Forecasts

  • Executive Report (PDF)

  • Historical and Forecast Data Delivered via Futuresource's 'Desktop Analyzer' Platform, accessible through a Windows application or web-based interface.

  • Web debrief session with a Futuresource Analyst

Quantitative Data
  • Delivered Quarterly

Data Segmentation
  • Quarterly Shipments - Volume, Value & ASP

Product Segmentation
  • Ultra-Mobile, Mainstream B2B, B2B Short-Throw, Installation & Large Venue, Digital Cinema, Dedicated Home Cinema

Geographical Coverage
  • 68 Geographies, Individually Itemised

Other Segmentation Examples
  • Brand, Brightness, Resolution, Weight, Light Source, Technology, Throw Ratio, Interactivity, Price Segment, Lens Shift, Network Options

Qualitative Insights - Delivered Quarterly
  • Quarterly PPT Reports

    • Our analysts discuss key trends impacting the quarter and longer-term implications for the market. Analysis is shaped not just by Futuresource's findings from the projector tracking service, but also from research conducted with end users, the channel and vendors, as well as drawing on extensive experience in the wider AV industry. Two additional core elements contribute to the quarterly reports - 1) Research from other related services to provide context to wider trends and forecasting assumptions. 2) 'Hot Topic' insight packs supplement each report covering the major trends impacting the projection category.

  • Debriefts & Helpline
    • Futuresource views direct access to its analyst teams as an essential tool to building close long-term working relationships with our clients.

    • Subscription services are supported by onsite visits, meetings at major trade shows and quarterly reviews


Channel Track - Monthly Distribution Tracking

The monthly distribution tracking service is long established, collecting sales and inventory information by model and country directly from a sizeable sample of distributors across the EMEA region. This service is designed for distributors, resellers and manufacturers who wish to analyse short-term market trends and supplement the core quarterly tracking service to.

Deliverables
  • 12x Monthly Reports

  • Data delivered via Futuresource's 'Desktop Analyzer' Platform, accessible through a Windows application or web-based interface

Data Segmentation
  • Brand/Model, Channel Segmentation, Channel Type

Channel Track - Quarterly Reseller Service
  • The quarterly reseller service is a qualitative survey, interviewing 150 decision-makers across resellers and retailers in the top 5 European markets. It is designed to deliver feedback regarding key industry developments, new product issues and assess new emerging trends and hot topics. Uniquely for syndicated surveys, subscribing clients have the option to review and suggest question topics.

  • Results are delivered in the 'Analyzer Desktop Software'

Geographical Coverage
  • France, Germany, Italy, Spain and the UK


Price Track - Daily Pricing

The Daily Price Tracking and Value Added reporting service is a worldwide service, based on actual pricing data sourced from online sales-based websites. For more information, please click here>>


End User Insights

End user research is often more customised in nature given the myriad verticals in the B2B display market. However, Futuresource runs regular syndicated programmes in the corporate and education sectors - the key markets for projection - talking to decision-makers for AV technology investments and physical users of the equipment. Futuresource has also conducted work extensively across the digital signage landscape, an interesting new application for projection devices. For more information, please click here>>

COMMERCIAL FLAT PANEL DISPLAYS


Whilst the TV market is responsible for driving scale and development in flat panel technology, the first plasma displays were produced in the mid-90's and sold into commercial applications. It was, therefore, a natural extension for Futuresource to build on its heritage in the projection category and begin tracking the commercial flat panel markets.

The next 20 years saw the category mature with vendors producing innovative displays options with feature sets designed to address the needs of specific vertical demands. This period has also seen a gradual shift towards solutions with a convergence between AV & IT, creating complex ecosystems that drive the adoption of commercial display products.

Futuresource services in this category have evolved to help clients understand not only the hardware but also the usage models and ecosystems that ultimately drive display sales.


SERVICES AVAILABLE

Futuresource offer a wide range of services to the commercial flat panel industry, these include:

  • Product Track - Quarterly Market Tracking, Analysis and Forecasting

  • Vertical Market TAM Profiling

  • Price Track - Weekly Pricing

  • End User Insights

  • Custom Research Programmes and One-Off Hot Topic Reports


Product Track

The large format flat panel displays quarterly market track service is a comprehensive service, based on actual sales-in data from vendors. The service covers the breadth of the flat panel display business from digital signage to corporate and education displays products.

Sales-in data, representing over 90% market coverage, is collected directly from display vendors each quarter by model and country. Collecting sales information at country and model level allows granular analysis based on country, brand and specification combinations. Interviews with component suppliers, the channel and the vendors themselves are used to cross-check data submissions. Three core elements support the main research programme.

Deliverables
  • 4x Quarterly Reports

  • Historical Brand Share and 5-Year Forecasts

  • Executive Reports (PDF)

  • Historical and Forecast Data Delivered via Futuresource 'Desktop Analyzer' platform, accessible through a Windows application or web-based interface.

  • Web debrief session with Futuresource Analyst

Quantitative Data
  • Delivered Quarterly

Data Segmentation
  • Quarterly Shipments Volume, Value and ASP

Product Segmentation
  • High-End, High Brightness, Mid-Range, Entry-Level/Prosummer and Video Wall

Geographical Coverage
  • 63 Geographies, Individually Itemised

Other Segmentation Examples
  • Backlight, Bezel-to-Bezel Width, Brand, Brightness, Country, DVI, HDMI, Media Player, Tuners, Operation 24/7, OPS, Power Consumption, Resolution, Screen Size, Technology Type, Interactivity, Price

Qualitative Insights - Delivered Quarterly
  • Quarterly PPT Reports

    • An integral and valued part of the tracking service in which analysts discuss key trends impacting the quarter and longer-term implications for the market. Analysis is shaped not just by Futuresource's market tracking service, but also from research conducted with end users, the channel and vendors, as well as drawing from extensive experience in the wider AV industry. Two additional core elements contribute to the quarterly reports - 1) Research from other related services are included to provide context to wider trends and forecasting assumptions. 2) 'Hot Topic' insight packs supplement each report covering the major trends impacting the commercial flat panel category.

  • Debriefs & Helpline
    • Futuresource views direct access to its analyst teams as an essential tool to building closer working relationships with clients. This is one of the essential cornerstones of our ability to foster long standing client relationships and extremely high renewal rates.

    • Subscription services are supported by onsite visits, meetings at major trade shows and quarterly reviews.


Vertical Market & TAM Profiling

Understanding the total addressable market for displays technology is critical for vendors building a business in the professional display market.

This service maps the physical number of locations by vertical and sub-vertical (e.g. Leisure: libraries, museums, art galleries, amusement parks, nightclubs, bars/pubs, sports stadiums, cinemas, casinos, etc.) and by key geography, develops a theoretical display TAM against these splits and finally overlays sales numbers from its tracking service to provide an incredibly powerful view of vertical market opportunity and performance.


Price Track - Daily Pricing

The daily price tracking and value added reporting service is a worldwide service, based on actual pricing data sourced from online sales-based websites. For more information, please click here>>


End User Insight

End user research is often more customised in nature given the myriad verticals in the B2B display market. However, Futuresource runs regular syndicated programmes in the corporate and education sectors, talking to decision-makers for AV technology investments and physical users of the equipment.

Futuresource also works extensively across the digital signage landscape talking with real estate and network owners to understand the range of key motivators for installation; brand development, communication, in-store atmosphere, improving sales, staff training etc. We collect insights into what has worked well/not worked well, what improvements could be made and what they would like to do with the system. For more information, please click here>>

LED DISPLAYS

The LED industry is riding an exciting wave of innovation with tighter pixel pitch designs challenging indoor display technologies and the pace of migration to digital solutions accelerating adoption in more traditional outdoor environments.

Narrow Pixel Pitch (NNP) LED is a category Futuresource has been actively researching since 2013 when it expanded the coverage of its global videowall report to include this technology. The segment has moved through the disruptor phase incredibly rapidly to become an established technology option.

This explosive growth has had clear ramifications for the wider LED industry, driving economies in upstream component supply and pulling down end-user pricing as vendors chase ever tighter pixel pitches. LED is no longer the reserve of huge outdoor display installations but is a viable solution for all environments and usage models.

This research programme provides an in-depth understanding of the current/forecast adoption and market size (2014-2021) of key LED platforms. It assesses the drivers/barriers and key use cases while also providing an insight into key technological advancements within each category.

Deliverables
  • 1x Annual Report

  • Executive Report (PDF)

  • Web debrief session with Futuresource analyst team

Product Coverage
  • LED 30mm and Below

  • The report also includes a high level review of media facade and transparent outdoor LED display

Geographical Coverage
  • 7 Geographies, Individually Itemised

Other Segmentation Examples
  • Volume and Value, Brand, Detailed Vertical Market, Indoors vs. Outdoors, Technology (Monochrome, Tri-Colour and Full Colour LED (SMD, COB)), Pixel Pitch

VIDEO WALL & TILED DISPLAYS

Futuresource produced its first insight report of the video wall market in 2003, when rear-projection cubes (RPC) dominated the market as the only real solution for near-seamless video wall solutions. Through regular research and reporting in this area, Futuresource has followed the industry as the landscape has altered with the emergence of new technologies, geographies and vertical markets.

Given the rapid change in display choice and vertical market demand, Futuresource has increased the frequency of reporting in this category to help the supply chain navigate these uncertain times and make informed strategic decisions. The coming years are set to be pivotal and a fascinating time in the evolution of the rapidly developing video wall space.

The video wall market has never been more competitive, forecast to see sustained double digital growth out to 2020. While much of the growth has been driven by LCD video wall, Rear Projection Cubes (RPC) remain remarkably resilient in an increasingly challenging environment. More recently, the Narrow Pixel Pitch (NPP) LED category has become an incredibly disruptive force in the market with most major international vendors now adding the technology to their display ranges.

This research programme examines the three key technologies within the video wall space and assesses the dynamic interplay between them.

Deliverables
  • 1x Annual Report

  • Executive Report (PDF)

  • Web debrief sessions with Futuresource Analyst team

Product Coverage
  • Rear Projection Cube, LCD Video wall, Narrow Pixel Pitch LED

Geographical Coverage
  • 20 Geographies, Individually Itemised

Other Segmentation Examples
  • Volume and Value, Brand, Range Profiling, Detailed Vertical Market, Light Source, Screen Size, Resolution, Bezel Width, Pixel Pitch, Cross Product Analysis by Vertical

INTERACTIVE DISPLAYS IN CORPORATE AND EDUCATION MARKETS


The Interactive Displays Quarterly Market Track is a comprehensive service, based on actual sales-in data from vendors. The service covers both Interactive Whiteboards and Interactive Flat Panels in education and corporate sectors. Focusing on the market for interactive displays within presentation markets (not signage applications) of corporate meeting rooms and education. Detailed quarterly market sizing, by country, brand, product type and specification. All data sets include five year forecasts by country, as well as analyst commentary on current trends and future outlook. Detailed analysis of ongoing/planned tenders.

Key trends affecting the market are identified and outlined, with analysis shaped not just by Futuresource's findings, but also by research conducted with end users, the channel and the vendors as well as our experience in the wider AV industry.

Data Segmentation
  • Annual Shipments - Volume

Product Segmentation
  • Interactive Whiteboards & Interactive Flat Panels

Geographical Coverage
  • 67 Countries, Individually Itemised

Vertical Applications
  • Corporate, Government, Education-Nursery, Primary, Secondary, Higher

Other Segmentation
  • Screen Size, Technology, Widescreens, Short-Throw, Brand

Deliverables
  • 4x Quarterly Reports

  • Executive Report (PDF)

  • Historical and Forecast Data Delivered via Futuresource 'Desktop Analyzer' Platform, accessible through a Windows application or web-based interface.

  • Web debrief session with Futuresource Analyst

GET IN TOUCH

We would like to demonstrate our expertise to you.

For more information about how Futuresource Consulting's suite of professional displays services can benefit your business, contact:

Chris McIntyre-Brown

Associate Director - Professional Equipment and Displays

Futuresource Consulting

+44 (0) 1582 500 172

chris.mcintyre-brown@futuresource-hq.com