New research reveals progress and profits for Brazil’s video entertainment market

Brazil’s video entertainment market recovery continues apace, chalking up 5% growth in consumer spend last year. That’s according to the latest Video Insights report from Futuresource Consulting. The specialist research firm notes that the popularity of Subscription Video on Demand (SVoD) and a post-pandemic box office bounce back were the key drivers of growth.  

“Over the last few years, we’ve seen a resolute return to form for the video entertainment market in Brazil,” says Ayushi Sharma, Lead Analyst, Futuresource Consulting. “With the growth in local content investment and high production cost, SVoD players were able to increase their tier pricing and add additional tiers to subscription plans. Meanwhile, at the box office, the willingness of audiences to return for the right film has allowed a slight ticket price increase, helping total box office revenues to grow by 22%.” 

SVoD subs skyrocket, Netflix out in front

SVoD prevails as the main driver for market growth, accounting for more than half of all video spend in 2023. This was propelled forward by Netflix's introduction of an ad tier in late 2022, a wider range of available services, and an increase in local content investment from the leading operators. 

“A solid and steady success story for SVoD between 2019 and 2023 has helped the segment more than triple its number of subscriptions,” says Sharma, “with Netflix leading the charge and representing nearly two-fifths of the overall share of SVoD subscriptions. We expect to see strong growth throughout our forecast period, aided by telco providers aggregating SVoD services and offering multi-play bundles.” 

Pay-TV still pivotal

Pay-TV continues to play a key role in the Brazilian entertainment market, capturing more than 40% of overall entertainment spend in 2023. However, Futuresource expects consumer revenue to continue to fall at a slow rate, with the decline due partly to the rise of streaming services, which offer more flexibility, convenience and choice to consumers. 

Box office looks to Hollywood

In the cinema, a strong slate of Hollywood titles led the charge. Barbie, Super Mario Bros. The Movie, Fast X, Guardians of the Galaxy Vol. 3, and Oppenheimer, all played their part in a healthy recovery. Conversely, the performance of Brazilian films took a back seat in 2023, with locally produced movies seeing box office revenues decline by 20% year on year. 

Digital transactional continues its climb

“For digital transactional, we’re still going to see some single-digit expansion throughout the forecast period, with value growth exceeding volume. That’s due to the increase in average price, as sales shift from catalogue to new release titles.” 

Moving forward, Futuresource expects total video entertainment spend in Brazil to continue to develop, rising from R$32.1 billion in 2023 to more than R$40 billion in 2028. 

Futuresource Consulting’s Video Insights: Brazil report analyses the overall video entertainment market in Brazil, assessing the impactors and drivers as the sector continues its transition to digital. For more information on this report or to make a purchase, please contact leon.morris@futuresource-hq.com. 

About the author

Ayushi Sharma

Ayushi Sharma is a Lead Market Analyst in the Video Entertainment team at Futuresource Consulting, responsible for delivering the latest category trends via Video Insights Country Reports.