CONSUMER ELECTRONICS MARKET RESEARCH, ANALYTICS AND DATA

SERVICE OVERVIEW

For approaching 30 years Futuresource has been a leading provider of both strategic and tactical market research and consulting relating to the Worldwide Consumer Electronics market. We help the world's biggest media and hardware companies navigate this rapidly evolving and complicated market space. Our 'Strategic Market Outlook' service gives strategic planners visibility of markets, data and trends from 35,000 feet while our Product, Price & End-User Insight programmes allow users to drill down into granular market and consumer detail by product, country and channel.


Product Categories

  • Vision - TV, Video and related Networking Equipment

  • Audio - Headphones, Wireless Speakers, Soundbars, Home Theatre, Hi-Fi Systems

  • Mobile - Smartphone, Tablet, Wearable Tech

  • Imaging - Cameras, Camcorders, Action Cameras

  • Smart Home - Security, Automation, Appliances

Analytics, data and market research for TV, Mobile, Imaging, Smart Home, Home Audio, Headphones, Home Video and Removable Storage

Services

We provide our clients with cost-effective services supporting strategic and tactical decision-making based on extensive primary research with vendors and channels and unique data collection methodologies. We leverage Futuresource's in-depth understanding and analysis of entertainment content and consumer insights to provide a holistic view of the consumer electronics market place and its future.

  • Strategic Market Outlook is a subscription service which provides clients with ongoing strategic market information and analyst support, including market insights and 5-year forecasts, as well as direct access to our team of market experts – the same analysts who create our forecasts and author our reports. Based on original local research worldwide, market forecasts are updated at a product and country level twice per year. Clients are kept appraised of important trends shaping the future CE market including device adoption, technologies, consumer behaviour, content & media and competition.

  • Product Track detailed and frequently updated sales information segmented by country, brand and feature and, for certain products, model/SKU. Sectors covered include Audio, Data Storage, and Imaging.

  • Price Track delivering daily coverage of over 1,000 retailer websites and over 100,000 SKU's

  • Consumer Surveys tracking device and media consumption across 11 countries worldwide as well as ownership of and interest in smart appliances and smart home services.

  • Custom Research and Consulting projects supporting your business decisions.


Methodologies

We use extensive telephone research and expert interviews combined with innovative data collection and consumer research to provide a solid basis for our analysis and forecasting of the global Consumer Electronics market.

  • Actual sell-in and sell-out sales data from many leading vendors, distributors and retailers

  • Expert interviewing involving more than 5,000 interviews conducted annually; with leading industry stakeholders within each product and country we track – to produce a local and global industry consensus on industry performance and outlook.

  • Industry leading 'Web scraping' tools – capturing model and price information from most major retailer websites worldwide.

  • Consumer survey data – from Futuresource's Living with Digital research programme, updated every 6 months, and ad hoc studies.


Why Futuresource

  • Industry-leading research methodologies, access to actual data, industry contacts & tools

  • Unique expertise across related CE and Entertainment markets


Contact Us

For more information about how Futuresource Consulting's suite of Consumer Electronics services can benefit your business, contact:

Simon Bryant, Associate Director, Consumer Electronics

Simon Bryant

Associate Director - Consumer Electronics

+44 (0) 1582 500 152

e: simon.bryant@futuresource-hq.com

VISION - TV & HOME VIDEO MARKET INSIGHTS, ANALYSIS AND FORECASTS

Over 20 years, Futuresource has become a leading provider of strategic market information and consulting to the Worldwide TV & Home Video industry. We help the world's biggest companies in this industry navigate this large, challenging market space.

Our team of experts, unparalleled network of industry contacts and methodologies are uniquely leveraged, across content, media and hardware, to provide accurate and meaningful market insights to help companies in this market. We understand both industry and end-user pull and push drivers. Our continuous and custom services provide strategic insights and advice, as well as highly granular market information, by brand, feature, price, and country. Our services can be summarised as follows:


SERVICES AVAILABLE

  • Strategic Market Outlook

  • Product Track - Worldwide Quarterly Tracking

  • Price Track - Daily Price Tracking

  • End User Insight - Living with Digital Consumer Survey


Strategic Market Outlook

Product Coverage
  • Full Coverage: TV's, Digital Media Adaptors, Blu-ray & DVD Players, Recorders and Home Theatres.

  • Partial Coverage: Set-Top-Boxes

Data Segmentation
  • Annual Shipments in Volume, Value and ASP

  • By Product Category and Type

  • By Product Feature

  • By Region

  • By Brand (Historical Only)

Geographical Coverage
  • Western Europe: Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

  • Central & Eastern Europe: Austria, Czech Republic, Hungary, Poland and Russia.

  • Asia Pacific: Australia, China, India and Japan

  • Americas: USA and Canada

  • Latin America: Brazil and Mexico

  • META: Turkey


Product Track - Home Video Quarterly

Product Coverage
  • Full Coverage: Blu-ray and DVD Players, Recorders, Home Theatre and 3D Player Devices

Data Segmentation
  • Annual Shipments in Volume, Value and ASP

  • By Product Category and Type

  • By Product Feature

  • By Region

  • By Brand (Historical Only)

Geographical Coverage
  • Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

  • Central & Eastern Europe: Czech Republic, Hungary, Poland, and Russia.

  • Asia Pacific: Australia, China, India and Japan.

  • Americas: USA and Canada

  • Latin America: Brazil and Mexico

  • META: Turkey


Price Track - Daily Price Tracking

The Daily Price Tracking and Value Added reporting service is a worldwide service, based on actual pricing data sourced from online sales-based websites. Fore more information, please click here>>


End User Insights - Consumer Survey

Consumer research has been a key element of Futuresource's research and consulting services for many years, providing the end customer perspective to our consumer electronics, content and education technology services. For more information, please click here>>


AUDIO - HOME AUDIO & HEADPHONES MARKET INSIGHTS, ANALYSIS AND FORECASTS

Over more than 20 years Futuresource has become the world's leading provider of strategic market information and consulting services to the Audio industry. We help the world's biggest companies in this industry navigate this challenging but growing market space.

This industry continues to enjoy a sustained period of market growth, as personal music consumption reaches an ever-broader population thanks to pervasive smartphones and digital media. Meanwhile feature-commoditisation and price pressure, intense global competition, and a rapidly changing retail environment are creating significant challenges for vendors to navigate this market, and succeed.

Our audio experts, industry contacts and methodologies are uniquely leveraged across hardware, media and content, to provide accurate and meaningful market insights to help companies in this market. We understand both industry and consumer pull and push drivers. Our continuous and custom services provide strategic insights and advice, as well as highly granular market information, by brand, feature, price, and country. Our services are summarised as follows:


SERVICES AVAILABLE

  • Strategic Market Outlook

  • Product Track - Worldwide Quarterly Tracking

  • Price Track - Daily Price Tracking

  • End User Insights - Living with Digital Consumer Survey


Audio Strategic Market Outlook

Product Coverage
  • Full Coverage: Wireless Speakers, Soundbars, AV Receivers, Speaker Docks and Hi-Fi's

  • Partial Coverage: Headphones, Loudspeakers and PC Speakers

Data Segmentation
  • Annual Shipments in Volume, Value and ASP

  • By Product Category and Type

  • By Product Feature

  • By Region

  • By Brand (Historical Only)

Geographical Coverage
  • Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

  • Central & Eastern Europe: Czech Republic, Hungary, Poland and Russia.

  • Asia Pacific: Australia, China, India, Japan and South Korea

  • Americas: USA and Canada

  • Latin America: Brazil and Mexico

  • META: Turkey


Product Track - Home Audio Quarterly

Product Coverage
  • Full Coverage: Headphones, Wireless Speakers, Soundbars and Hi-Fi's

Data Segmentation
  • Annual Shipments in Volume, Value and ASP

  • By Product Category and Type

  • By Product Feature

  • By Region

  • By Brand (Historical Only)

Geographical Coverage
  • Western Europe: France, Germany, Italy, Netherlands, Spain, Switzerland and the UK.

  • Central & Eastern Europe: Russia.

  • Asia Pacific: Australia, China, India and Japan.

  • Americas: USA and Canada

  • Latin America: Brazil and Mexico

  • META: Turkey


Price Track - Daily Price Tracking

The Daily Price Tracking and Value Added reporting service is a worldwide service, based on actual pricing data sourced from online sales-based websites. For more information, please click here>>


End User Insights - Consumer Survey

Consumer research has been a key element of Futuresource's research and consulting services for many years, providing the end customer perspective to our consumer electronics, content and education technology services. Key consumer research programmes for the audio segment include Living with Digital and Shopper Journey. For more information, please click here>>


SMART HOME AND APPLIANCES MARKET INSIGHTS, ANALYSIS AND FORECASTS

Since 1987 Futuresource has become a leading provider of strategic market information and consulting relating to the Worldwide Consumer Electronics market. We have analysed the development of home networked products and the emergence of home-based smart devices and appliances. Much of our work has involved helping individual clients to assess the opportunities the emerging smart home environment represents for new products and service propositions. Our syndicated work focuses on smart large appliances - a traditional product group that is in the early stages of a major transformation – but takes account of the broader smart home and smart services markets.


SERVICES AVAILABLE

  • Strategic Market Outlook

  • Price Track - Daily Price Tracking

  • End User Insights - Consumer Survey


Smart Home Strategic Market Outlook

Product Coverage
  • Full Coverage: Refrigeration and Laundry

Data Segmentation
  • Annual Shipments in Volume, Value and ASP

  • By Product Category and Type

  • By Product Feature

  • By Region

  • By Brand (Historical Only)

Geographical Coverage
  • Western Europe: France, Germany, Italy, Spain and UK.

  • Central & Eastern Europe: Russia.

  • Asia Pacific: China, India and Japan

  • Americas (Regional Coverage only)

  • Latin America (Regional Coverage only)

  • META (Regional Coverage only)


Price Track - Daily Price Tracking

The Daily Price Tracking and Value Added reporting service is a worldwide service, based on actual pricing data sourced from online sales-based websites. For more information, please click here>>


End User Insights - Consumer Survey

Consumer research has been a key element of Futuresource's research and consulting services for many years, providing the end customer perspective to our consumer electronics, content and education technology services. Our Smart Appliances consumer research programme addresses ownership and attitudes towards smart features as well as addressing the broader opportunities surrounding smart home products and services. For more information, please click here>>


MOBILE & WEARABLE DEVICES MARKET INSIGHTS, ANALYSIS AND FORECASTS

Futuresource has been a leading provider of strategic market information and consulting services to the personal electronics industry since well before the launch of MP3 players; now tracking, forecasting and delivering insight into the markets for mobile devices, tablets, digital cameras, wearables and accessories.

Our team of full time experts, industry contacts and methodologies are uniquely leveraged across hardware, media and content, to provide accurate and meaningful market insights to help companies in this market. We understand both industry and consumer pull and push drivers. Our continuous and custom services provide strategic insights and advice, as well as highly granular market information, by brand, feature, price, and country. Our services comprise:


SERVICES AVAILABLE

  • Strategic Market Outlook

  • Product Track - Worldwide Quarterly Tracking

  • Price Track - Daily Price Tracking

  • End User Insight - Consumer Survey


Mobile Strategic Market Outlook

Product Coverage
  • Full Coverage: Smartphones, Tablets and Feature Phones

  • Partial Coverage: Wearables

Geographical Coverage
  • Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

  • Central & Eastern Europe: Croatia, Czech Republic, Poland and Russia.

  • Asia Pacific: Australia, China, India and Japan

  • Americas: USA and Canada

  • Latin America: Brazil and Mexico

  • META: Turkey

Data Segmentation
  • Annual Shipments in Volume, Value and ASP

  • By Product Category and Type

  • By Product Feature

  • By Region

  • By Brand (Historical Only)


Product Track - Wearables Quarterly

Product Coverage
  • Full Coverage: Activity Trackers, Wearable GPS Devices, Dedicated Heart Rate Monitors, Pedometers and Footpods, Smartwatches, Wireless Watches, Standalone Smartwatches, Monocular and Binocular Head Mounted Displays.

Geographical Coverage
  • Western Europe: France, Germany, and the UK.

  • Asia Pacific: China and Japan.

  • Americas: USA and Canada.

  • Latin America (Regional Coverage only).

  • META (Regional Coverage only).

Data Segmentation
  • Annual Shipments in Volume, Value and ASP

  • By Product Category and Type

  • By Product Feature

  • By Region

  • By Brand (Historical Only)


Price Track - Daily Price Tracking

The Daily Price Tracking and Value Added reporting service is a worldwide service, based on actual pricing data sourced from online sales-based websites. For more information, please click here>>


End User Insights - Consumer Survey

Consumer research has been a key element of Futuresource's research and consulting services for many years, providing the end customer perspective to our consumer electronics, content and education technology services. For more information, please click here>>


IMAGING - CAMERAS & CAMCORDERS MARKET INSIGHTS, ANALYSIS AND FORECASTS

Since the early days of digital cameras, we have been helping the world's biggest companies in the imaging hardware industry and photography landscape navigate this challenging and resilient market space. Our strategic market information and consulting services provide a holistic view across all major image capture product categories, supported by granular detail at a product and country level.

  • Digital Cameras

  • Traditional Camcorders

  • Action Cameras


SERVICES AVAILABLE

Our team of experts include specialists covering the imaging category to We provide accurate and meaningful market insights based on extensive primary research and our understanding of both industry and consumer pull and push drivers. Our continuous and custom services provide strategic insights and advice, as well as highly granular market analysis and forecasts. Our services can be summarised as follows:

  • Strategic Market Outlook - Worldwide market reports and forecasts, strategic reports and 'hot topic' bulletins, show reports and end-user feedback.

  • Product Track - Worldwide Quarterly Tracking

  • Product Track - Weekly/Monthly Sell-out Tracking of imaging and video capture devices and accessories, covering key countries and providing detailed segmentation of products categories

  • Price Track - Daily Online Price Reporting - Retail pricing of imaging and video capture devices and accessories, with a high level of granularity (model).


Strategic Market Outlook - Imaging

  • Fixed Lens Cameras

  • Interchangeable Lens Cameras - DSLR and Compact System Cameras

  • Traditional Camcorders

  • Action Cameras - Traditional and 360 Cameras

Geographical Coverage
  • Western Europe - Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, UK

  • Eastern Europe - Czech Republic, Poland, Russia

  • Asia Pacific - Australia, China, India, Japan

  • Middle East and Africa - Turkey

  • North America - Canada, USA

  • Latin America - Brazil, Mexico

The service tracks shipments (sell-in) volume, value and ASP by product type, key features and vendor share. Twice-yearly market reports and forecasts providing commentary and data interpretation. 'Hot Topic' strategic reports and bulletins, covering the wider spectrum of dedicated and multifunctional image capture devices and accessories (e.g. lenses) Examples include:

  • Mobile Photography Trends

  • Channel and Retail Distribution Trends

  • End-User Consumer/Professional User Feedback

  • Show Reports


Product Track - Action Camera Quarterly

Product Coverage
  • Action Cameras

Geographical Coverage
  • EMEA

  • Americas

  • Asia Pacific

  • The service tracks shipments (sell-in), volume, value and ASP, key features and vendor share, includes quarterly market reports and forecasts, commentary and data interpretation and provides open-ended access to the analyst team for ad-hoc enquiries and on-site debriefs.


Product Track - Weekly/Monthly Sell-Out Tracking

Product Coverage
  • Digital Cameras

  • Lenses

  • Traditional Camcorders

  • Action Cameras

Geographical Coverage
  • Current Programmes are focused on the UK and USA

  • Planned coverage extensions to 28 countries in EMEA, plus Canada

  • Asia and Latin America will follow at a later date

Segmentation
  • Brand Share

  • Segment Shares

  • Specification Shares

  • Channel Shares

  • Price Group Shares

  • Average Prices

  • Model Hit Lists

Deliverables
  • Weekly Reporting

  • Dashboards, Tables, Charts

  • Alerts

  • Bespoke Reporting Solutions

Our weekly sell-out tracking services are used where clients require a higher level of accuracy and at a lower cost than competing services.

  • Methodology allows for a higher level of market coverage and data accuracy

  • Consistent methodology across continents

  • Reports are available approximately 10 days after the period ends

  • Detailed segmentation with high level of granularity (model)

  • Advanced reporting functionality

  • Historical data available with analyst support

Weekly/Monthly sell-out tracking of imaging and video capture devices and accessories, covering key worldwide countries and detailed segmentation of products with high level of granularity (model).


Custom Research & Consulting

Futuresource's analyst team is well-placed to undertake confidential or embargoed custom research, covering a diverse range of aspects of the B2C or B2B imaging industry or consumer research covering:

  • Market Quantification

  • Benchmarking and Competitor Analysis

  • Investment appraisal

  • Market Entry Strategies

  • New Business Opportunities

  • Competitive Strategies


  • We can undertake customised research and consulting projects worldwide. For more information, please click here>>


Price Track - Daily Online Pricing Reporting

Product Coverage
  • Digital Cameras

  • Lenses

  • Traditional Camcorders

  • Action Cameras

Geographical Coverage
  • EMEA: 28 countries

  • North America: USA and Canada

  • APAC: 13 Countries including Japan, China, India, Australia

Segmentation - Covering daily online prices for each model and for each main online retail customer:
  • Lowest Price

  • Competing Models

  • Retailer Price Positioning

  • In-Stock / Out of Stock

  • Key Features and Specs

  • Number of Listings

Deliverables
  • Daily Reporting

  • Dashboards, Tables, Charts

  • Alerts

  • Bespoke Reporting Solutions

GET IN TOUCH

We would like to demonstrate our expertise to you. For more information about how Futuresource Consulting's suite of consumer electronic services can benefit your business, contact:

Simon Bryant

Associate Director - Consumer Electronics

Futuresource Consulting

+44 (0) 1582 500 152

simon.bryant@futuresource-hq.com