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Blog Posts by Futuresource Analysts

From Entertainment and Search, to Smart Home Control, Voice Assistant Technology Comes of Age

Smart speakers continue to capture the hearts and wallets of consumers, driving demand for wireless speakers and establishing a wider acceptance of voice assistants. By the end of 2019, 21 million smart speakers were in use in Western European homes, on track to exceed 32 million by the end of this year according to Futuresource forecasts. Althoug ...

TikTok, the New Social Playground for Advertisers to Reach Gen Z

New Kids Tech Consumer Research Explores Changing Viewing Habits and New Media Usage Video entertainment continues to play a pivotal role for brands seeking to attract the attention of kids, with the impact of COVID-19 and resulting rise in screen-time, a consequence of stay-at-home measures, further emphasising this trend. Highlights from Future ...

The Five Remaining Obstacles to High-Res Audio Adoption

High resolution audio, despite having been around for over fifteen years, is now closer than ever to achieving mainstream adoption. With the most affordable recording equipment enabling artists to produce music in High-Res, streaming services identifying improved audio experiences as a differentiator, audio manufacturers launching more premium devi ...

Are Podcasts Set to Cannibalise Music Consumption?

The events of 2020 to date have certainly influenced our choice of audio content, with the battle for ‘share of ear’ creating multiple options for the working-from-home consumer. As shifting routines have impacted our behaviour and heightened our desire for escapist content, brands have needed to adjust their offering to best serve these changing n ...

Western Europe Photo Printing Sector Returns to Value Growth

Western European Photo output value is rising, driven for the first time in many years by all three Photo categories (Photo Prints, Photobooks and Photo-Merchandise). The market was up 3% in 2019. Futuresource's latest (July 2020) photo output reports, covering the top-6 markets in Western Europe (Benelux, France, Germany, Italy, Spain and the UK, ...

How Gaming has Played a Supporting Role for Children in Lockdown

Children continue to turn their attention to video gaming, with its role taking an ever-more influential position in the daily habits and pursuits of 3 to 16-year-olds. While the lure of gaming was appealing before the COVID-19 pandemic, our latest wave of Kids Tech consumer research shows that two in every three children have increased their time ...

AVoD is Booming in the USA, But Can This New Wave of AVoD Carve a Role in Europe?

Whilst lockdown has seen an overall rise in video and TV consumption, the longer-term trend of a decline in traditional linear TV watching and surging OTT viewing is set to continue post-Covid. The array of services, business models and content diversity has propelled OTT viewing, with consumers able to tailor their own schedule. Landscape Diversi ...

Xbox Content Announcement: What Does this Tell us About Microsoft's Next Generation Chances?

Yesterday, Microsoft held an event ahead of the release of the next generation Xbox Series X and (all digital) Series S where they announced the 16 exclusive titles and library of third party titles that brand loyalists can expect to enjoy when the consoles finally launch. What was noticeable was a reliance on Xbox’s original franchises, some which ...

Pro AV Industry - Market Movements, Emerging Opportunities and the Road to Recovery

There is no doubt that COVID-19 is having a sustained impact on a wide range of markets, from video conferencing and video content production, to installation verticals, touring and rental. Additionally, as the world starts to ease lockdown restrictions, and return to a ‘new normal’, discussions turn to the effects felt by the various industry sect ...

How is the Pro Video and Broadcast Market Set to Evolve?

Now more than ever, we’re starting to witness the growing importance of video as an effective communication strategy, with businesses starting to embrace the opportunity to provide new offerings of digital content and engage with a more diverse audience. A great example of this has been amongst Houses of Worship, where live broadcasts and video str ...

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.