Mexico witnessed another strong year of growth, with total video spend up 17% in 2022 to break the 100 billion peso mark for the first time, despite the escalating cost of living crisis which was expected to dampen spending. A strong consumer appetite for content and continued expansion of new services has helped drive the market and provides an optimistic outlook particularly for SVoD. The revival of the box office is underway, with strong growth witnessed in 2022 and the Pay-TV sector remains robust but is expected to be overtaken by SVoD in terms of spend in 2023. Transactional digital video has continued to face challenges but is expected to see a return to growth in 2023.
Futuresource Video Insights Mexico
This Futuresource Mexico Video Insights report reviews the video entertainment market landscape in Mexico, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
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