The overall Dutch video entertainment market grew 6% in 2024, reaching €3.6 billion, with continued steady growth projected throughout the forecast period, increasing by almost €800 million by the end of 2029.
Key growth factors include the sustained momentum of SVoD and the stability of Pay-TV.
Pay-TV remains a dominant part of overall video entertainment spend, contributing just under half of total consumer spending at €1.8 billion. However, its share is expected to decline by 2029, as SVoD revenue surpasses Pay-TV for the first time in 2027.