Audio Collaborative 2020 - Radio as an Evergreen Content Genre

Focusing on the positives during what has certainly been a challenging time to date, Audio Collaborative will offer a range of thought-provoking panels and presentations discussing the future of audio, outlining the many opportunities in this space.

Taking place 14:00 – 18:00 GMT on the 4th and 5th November, the two-day exclusive event will promise to share industry insights and provide the opportunity to engage with global brands, all of which has been made possible with the support of Futuresource’s many sponsors, including Title Sponsor Qualcomm, as well as Audinate, Sonarworks, Xperi, DSP Concepts, Flexound, Cambridge Audio and USound.

One of the panels sessions we look forward to hearing from is titled ‘Radio as an Evergreen Content Genre and the Shift in Focus for Music Streaming Services,’ presented by Futuresource Consulting’s Principal Analyst Jack Wetherill. Panellists include Travis Baxter - Content & External Affairs Director at Bauer Media, Ian O'Neil OBE, Head of Radio and Head of Broadcasting Resilience - Department for Digital, Culture, Media & Sport (DCMS), Chris Burns - Head of Audio & Digital at BBC England and Steve Raizes - Senior Vice President, Podcasting at ViacomCBS.

While the panel will focus primarily on what lies in store for the future of radio, a breakdown of key questions to be explored are outlined below:

Traditional Scheduled ‘Radio’

• How is the market performing and how has COVID impacted audiences and listening habits?
• What types of programming are still thriving and what is in decline?
• Music: DJ music choice & chat versus curated playlist – where does the future lie?
• Age profile of listeners – what is being done to retain/attract young listeners?

Catch-up Radio and Podcasts

• When does ‘radio’ become ‘catch-up’ and then ‘podcast’? Does it matter if the content is not consumed in traditional linear/scheduled fashion?
• How does advertising revenue get impacted if the content is being consumed on catch-up or Podcast as opposed to linear ‘live’?
• What genres go well on catch-up?
• What type of content works well on podcasts?
• What non-traditional players are now active in the radio market?

Need to revisit the topics covered, or happened to miss any of the sessions on either day? As part of your ticket, all presentations and panels will become available as on demand content shortly after the event.

If you're interested in attending, please visit the events page to register your ticket.

About the author

Kayley Bright

Kayley Bright is the Associate Director of Marketing for Futuresource Consulting, leading Futuresource’s inhouse marketing team. Kayley begun her career in marketing ten years ago following the completion of her English Literature degree at Loughborough University. Since then, her keen interest in content creation, combined with a love for art, led her to pursue a career in marketing to support with creative brand building and business growth. In her spare time Kayley is a pencil portrait artist, who is currently working on transferring her skillset to the world of digital art!