This report focuses on insights and analysis relating to the streaming music subscription market and competitive environment, in the context of the wider music market, highlighting key service developments, uptake and characteristics.​

This report also complements Futuresource’s wider work in the audio sector, including its ongoing detailed tracking of the audio hardware markets and its annual Audio Tech Lifestyles consumer survey.​

One key highlight of the report is the discussion of the competitive landscape as well as the detailed profile with strategy, SWOT, key initiatives, pricing and distinctive features of the leading brands within this space.

Utilising our unique methodology and wider expertise in the audio and entertainment industry, our latest Audio Tech Lifestyles Consumer Survey will provide a deeper insight into the wants, needs, behaviour and profile of the audio consumer. ​

This report will unveil key consumer trends to better understand the opportunity for future product and service positioning moving forward. A review of the changing competitive landscape will also be assessed, focusing on the perception of tech giants in comparison to more traditional audio brands. ​

The usage of smart speakers, headphones and notably true wireless will form a core part of the study, as well as the role and expectations for audio quality amongst consumers along with their audio consumption habits.

Futuresource is proud to introduce yet another wave of Living With Digital. This twice-yearly consumer research report investigates the shifts in consumers’ entertainment content consumption, looking at service usage, device ownership, and interaction. ​

This service aims to provide an up-to-date view on attitudes towards PVoD, Cinema, EST, TVoD, SVoD market, AVoD market, NFTs and wider entertainment consumption habits. ​

Each wave presents a benchmark set of questions to gauge the evolution of consumer's trends and habits. This wave focuses on video and television trends with an increased emphasis on entertainment early release movies and windows and SVoD service behaviour and future intent.