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Education Technology Analytics, Data and Research

Personal Computing Market Insights, Analysis and Forecasts

Futuresource services in the area of Personal Computing involve detailed market tracking, trend analysis and forecasts of adoption of computers within the education segment.

Services Available

Futuresource segments its services into two sections, utilising different methodologies due to the different nature of the K-12 and Further Education Markets:

  • Personal Computing in K-12
  • Personal Computing in Higher/Further Education

Product Track - Personal PC in K-12

A detailed market tracking and forecasting service, collated predominantly via an in-depth global programme of primary research. Market data is delivered in Excel, allowing for detailed segmentation and analysis. Insights are provided in the PowerPoint reports and clients have direct access to the analyst teams.

Total Addressable Market - Updated Annually
  • More than 80 countries globally

  • Detailed analysis of the number of students and teachers in K-12

  • The number of Classrooms

  • Private/Public School Breakdown

Quantitative Data - Delivered Quarterly
  • Market Shipments, Installed Base, Penetration, 5-Year Forecasts

  • Form Factor - Notebook, Chromebook, Netbook, Tablet

  • Specification - Operating System, Price Band, 2-in-1 Form Factor, Screen Size

Tender Monitoring Deliverable - Dedicated tender tracking file delivered quarterly, detailing:
  • Government investment projects (both short term and long term)
  • Rumoured projects (yet to reach RFQ/RFI stage)
  • Futuresource project forecasts and status understanding
Qualitative Analysis - Delivered Quarterly via PowerPoint Report
  • Analysing market movements and trends

  • Competitive/eco-system developments

  • Expected tenders & key regions to watch

  • Political developments likely to impact Education

Geographical Coverage
  • Americas - USA, Canada, Mexico, Brazil, Colombia, Argentina, Uruguay, Peru, Venezuela, Rest of Americas

  • EMEA - France, Germany, UK, Italy, Benelux, Spain, Portugal, Denmark, Finland, Russia, Saudi Arabia, UAE, Nigeria, South Africa, Kenya, Rest of Middle East, Rest of Africa

  • Asia PAC - Australia, China, Hong Kong, India, Indonesia, Malaysia, Japan, South Korea, Singapore, Taiwan, Vietnam, Rest of Asia Pac

Product Track - Computing in Further/Higher Education

This service combines market sizing research (with suppliers, resellers and universities) with a large scale end user survey to provide a detailed overview of market and usage trends.

Total Addressable Market - Updated Annually (2008 - 2018)
  • More than 200 countries globally

    • Total Population

  • Total Addressable Market -

    • No of students (tertiary and vocational)

    • No of teachers (tertiary and vocational)

    • No of admin staff (tertiary and vocational)

  • Government policy/programmes impacting further enrolment levels are taken in consideration (alongside demographic information) when forecasting in order to identify future enrolment trends

Quantitative Data - 5-Years Historical and 5-Year Forecast
  • Annual sales by device type (Desktop, Notebook, Chromebook, Netbook, Tablet) 2008 - 2018

  • Installed base and penetration rates, broken by user type:

    • Student, teacher, admin

  • Regional Coverage - North Americas, South Americas, EMEA, China, Japan, Rest of APAC

End User Insights - Higher Education

  • Annual end user research with university students (via online panel) 1000 respondents per country

  • Device type ownership (Desktop, Notebook, Tablet, 2in1, Chromebook and Smartphone) and purchase plans

  • Device information - brand, price point

  • Platforms used - OS, cloud storage, app store, productivity, LMS

  • Device usage habits

  • Device purchase - channel used, month of purchase

Geographical Coverage
  • Brazil, China, France, Germany, India, Japan, Russia, South Korea, UK and the USA.

Contact Us

For more information about how Futuresource Consulting's Education Technology services can benefit your business, contact:

Matthew Ledgerwood

+44 (0) 1582 500 188

About Us

Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.