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Media & Entertainment Analytics, Data and Research

PAY-TV Market Insights, Analysis and Forecasts

Futuresource's 25 year heritage at the heart of media and entertainment research gives us an unparalleled viewpoint from which to provide a consolidated service offering complete coverage and knowledge of the pay-tv eco-system. Our understanding goes beyond the industry metrics, with analysts able to draw on Futuresource's understanding of the wider issues across broadcast distribution, set-top-box technology and related consumer insights. 

As broadcasters transition to online, and online services move to the TV screen, the historical silos of video and television have eroded with content now available to consumers on any device, at anytime, anywhere - making access to reliable insights and metrics essential for effective market and product analysis and planning.

Services Available

Strategic Market Outlook - Pay-TV

Annual subscription service providing comprehensive data, forecasts and analyst insights relating to the pay-tv market sector. Reporting incorporates macro trend analysis through to individual operator commentary and assessment.

  • Coverage of 50+ countries, spanning both established and emerging regions

  • Regional market reports providing commentary, benchmarking, insight and data relating to key industry themes

  • Comprehensive database including historical & forecast data. Delivered through our interactive online portal

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Data Coverage:
  • By Platform: Satellite, Cable, Terrestrial, IP

  • By Operator: KPIs of leading operators in each country

  • Metrics Reporting and 5-Year Forecasts: Subscribers, Revenues (subscription & on-demand), ARPU

Service Delivery
  • 6 annually refreshed management reports (covering Western Europe, North America, Middle East & Africa, Latin America, Asia Pacific and Central & Eastern Europe)

  • Monthly strategic bulletins 'The Futuresource Perspective'

  • Online access to regularly refreshed data portal

  • Enterprise-wide license

  • Ongoing access to analysts for ad-hoc enquiries and support

  • Annual on-site debrief

Consumer Research: Living with Digital

Twice yearly consumer research programme, sample of 1,500 - 2,000 nationally representative respondents in each of the 11 countries. Comprising over 100 questions relating to consumers' consumption of entertainment media and hardware usage.

  • 12 waves of previous research findings allowing trend tracking and ongoing theme monitoring

  • Each wave of research includes detailed management reports identifying and commentating on key themes and trends

  • Comprehensive database of raw data with cross tabs allowing for custom analysis

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Key Themes
  • TV Viewing: Pay/Free, services used, time spent, premium content viewing

  • Video Consumption: rental/purchase trends, device usage, services used, frequency, spend

  • Internet Access & Usage: type, speed, devices

  • Hardware Ownership: by product & brand

Geographical Coverage
  • Australia, Canada, France, Germany, Italy, Spain, UK, USA, South Korea, China and Japan

Consumer Research: Kids Tech

Twice yearly consumer research programme tracking the shifting trends in entertainment consumption and device usage specifically of kids ages 3 through 16, across 7 countries.

  • Over 100 questions allowing for detailed profiling and cross-break analysis.

  • Each wave of research is accompanied by individual country-specific insight reports

  • Comprehensive database of raw data with cross-tabs allowing for custom analysis

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Key Themes
  • TV and Video Viewing Habits: Multi-tasking, use of social media, average length of content, favoured device, frequency and time spent watching, services, platforms used.

  • Mobile Usage and Activities: Apps - money spent, frequency of download, type of apps downloaded

  • Mobile Hardware Ownership: by product and brand

Geographical Coverage
  • USA, Brazil, Mexico, UK, France, Germany and China

Contact Us

For more information about how Futuresource Consulting's suite of Entertainment Content services can benefit your business, contact:

Carl Hibbert

Associate Director - Consumer Media & Tech

+44 (0) 1582 500 110

carl.hibbert@futuresource-hq.com

About Us

Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.