Futuresource reveals cutting-edge broadcast trends: Highlights from IBC 2024
Futuresource Consulting is excited to share its latest show report from Amsterdam’s International Broadcasting Convention, IBC 2024, which saw a remarkable attendance of 45,085, marking a 4.69% increase from 2023. The IBC 2024 Show Report provides a detailed look at the trends and innovations shaping the future of broadcasting.
"IBC 2024 has once again proven to be a pivotal event for the broadcasting industry. The innovations showcased this year highlight the industry's commitment to efficiency, flexibility, and cutting-edge technology. We are excited to see how these advancements will shape the future of broadcasting," said Joyce Wang (Futuresource), Lead Market Analyst.
Automation and robotics: The future is here
Automation and robotics were at the forefront of this year's IBC. The industry is moving towards solutions that reduce travel and headcount costs, making operations more efficient. Highlights included AI auto-tracking in phone gimbals and Shotoku’s award-winning SoftRail. These innovations are set to revolutionise the way we think about production and broadcasting.
Cutting-edge video acquisition devices
The event saw the introduction of new studio cameras from Sony and Grass Valley, designed to fit into robotic heads. Canon’s long-awaited EOS C400 was also on display, showcasing the latest advancements in video acquisition technology. These devices promise to enhance the quality and flexibility of video production, catering to the needs of modern broadcasters.
Interoperability and flexibility- High-end productions on a budget
Broadcasters are increasingly seeking solutions that allow high-end productions without breaking the bank. Products providing 4K HDR and next-generation offerings like automated motion tracking were prominently featured. These innovations ensure that broadcasters can deliver top-notch quality while maintaining cost efficiency.
AI and Cloud Technologies: The next frontier
AI and cloud technologies continued to be hot topics at IBC 2024. The industry is moving towards complete solutions designed for specific purposes. Innovations in video production switchers, such as Vizrt’s software-only TriCaster and Ross’s Carbonite Ultra Solo, demonstrated the democratisation of video switching. AI technologies are being used throughout the video content supply chain, from content acquisition to distribution, with examples including AI-enabled camera auto-tracking and AI metadata tagging for media asset management.
The evolution of OB trucks
The Futuresource report also discusses the evolution of OB trucks with the rise of remote production (REMI) workflows. While traditional OB trucks may not become obsolete, they are likely to evolve into more modular and compact forms. This evolution is set to enhance the flexibility and efficiency of outside broadcasting.
The IBC 2024 Show Report, authored by the Pro Broadcast team at Futuresource, provides a detailed look at the trends and innovations shaping the future of broadcasting. For those interested in the latest advancements in the industry, this report is must-read.
About Futuresource Consulting: Futuresource Consulting is a specialist research and knowledge-based consulting company with a heritage stretching back to the 1980s. Its insight and global market coverage are based on informed regional expertise, ensuring its portfolio of world-class clients is fully supported in research, analysis, strategic planning, and decision making.
Press Contact:
Nicola Finn
Marketing Manager Futuresource Consulting
nicola.finn@futuresource-hq.com
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