Consumers embracing immersive audio and leaning into physical music formats: New Futuresource research study
Audio habits are evolving, with consumers becoming more attentive to immersive audio technologies such as Dolby Atmos. At the same time, they are placing greater emphasis on all physical formats. That’s according to the latest international survey from Futuresource Consulting, which identifies a rising consumer interest in CDs and vinyl, as well as a resurgence in demand for cassettes.