The global consumer TV market delivered marginal volume growth of 1% year-on-year in 2024, reaching 218 million units, with cyclical uplift provided by major sporting events such as the UEFA European Championships and the Olympic Games. ​
Volume stability however was counteracted by a slight dip of 0.3% in retail value terms, driven through intensified promotional activity and margin pressures, notably in the mid-range segment. Driven by this consumer preference shift and typically higher associated margins, manufacturers are increasingly focusing on larger screen sizes to defend ASPs and profitability. ​