Futuresource Video Insights Sweden

This Futuresource Sweden Video Insights report reviews the video entertainment market landscape in Sweden, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

The growth of the Swedish Video Entertainment market continued. In 2023, the total market revenue reached SEK21.6 billion, a 7% increase compared to 2022.

SVoD remains the biggest market segment and the main growth driver for the total market revenue. In 2023, SVoD generated SEK10.1 billion, by 2028 it is expected to reach SEK13.2 billion. Box Office has seen a solid recovery in 2023, but the growth is set to slow down. Pay-TV remains a robust foundation for the whole market. In the forecast period, the market is set to grow at 3% ‘24-’28 CAGR.

 

  •  Introduction
  • Definitions & Glossary of Terms
  • Macro Economic, CE Hardware Overview
  • Executive Summary
  • Overall Video Entertainment Outlook 2021-2028
  • Premium Streaming Video Competitive Environment
  • Subscription TV: Pay-TV & SVoD
  • SVoD Sector Overview
  • SVoD Compared to International territories
  • Key SVoD Service Profiles
  • SVoD vs Pay-TV Dashboard
  • Pay-TV Dashboard
  • Pay-TV Summary
  • Trends in Transactional Video
  • Transactional Retail Value Outlook
  • Transactional Video Overview
  • Digital Video Retail Value Market Shares
  • Digital Transaction Retail Landscape
  • This report reviews the overall video entertainment market in Sweden and assesses the impactors and drivers as the sector transitions to digital. Key areas covered
    include:
    Online Video: Electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
    Pay-TV VoD: True VoD
    Physical home video: DVD & Blu-ray (sell-through and rental)
    Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
    Box office
    Detailed market data is provided from 2021 with forecasts to 2028 in the corresponding excel spread sheets.
    Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  •  Content providers, broadcasters and their suppliers
  •  Intermediaries and supply chain companies
  •  Hardware, infrastructure and service providers
  •  Content and CE market strategists, marketing and sales   professionals
  •  Companies with interests in adjacent entertainment sectors
  •  Investors

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