2024 was a slow year for the XR market, which grew by 6.9% despite Apple's entrance into the space.
In 2025, the segment is expected to grow by 3.4% as there is less interest and less action in the All-in-One category, which was the largest category with a total of 14.2m unit shipments in 2024.
The XR category witnessing the fastest growth is AR, because of its practical use cases and form factor that feels more familiar to the average consumer.
| AI glasses have been the trend of 2024, with Ray-Ban Meta shipping 1.1m units and planning to manufacture another 10m until 2026.